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Online Shopping And Traditional Shopping

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Shopping can be enjoyable for some people; however, it can also be a burden for others. The preference of the shopper really determines whether or not they have a pleasant experience and the time to look for their items. There are many similarities as well as differences with online shopping and traditional shopping. The main factors that I will be discussing are convenience, discounts and item availability.
Convenience is really a significant factor with both types of shopping. As of the 2011 Time Survey, the average American spends about 43.2 minutes per day shopping, which is down from 48.6 minutes per day in 2003. (Hines, 2012) Online shopping is convenient for purchasing items at the click of the mouse. Although online empires, such …show more content…

Both shopping methods offer convenience in different ways that is solely at the preference of the individual consumer.
Discounts are offered by both online and traditional shopping. Cyber Monday is vastly becoming as popular as Black Friday, and for some, more popular. The world of retail has certainly raised their game with regard to discounts and sales on merchandise, both online and traditional, to attract customers. Retail centers will offer discounts to a certain number of customers first to arrive. Many online sellers will offer free shipping in addition to sales and discounts to compete. A consumer can save a considerable amount of money by researching an item they want to purchase to obtain the best deal. In addition, online sellers feature lower prices because they do not have the overhead costs such as rent, utilities and sales people. In comparison, retail centers will slash prices to compete against online retailers. Another savings with online shopping is that a consumer might not have to pay sales tax based on their residency. (Torres, 2017) Coupons and gift cards can be applied with either method of shopping allowing further discounts off regular priced items.
Item availability is significant for online shopping. There is no shortage of shelf space when you shop online. Another factor to consider is when a consumer is looking for an old or unique item, they can just google it and purchase it. As such, a consumer spends less time

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