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Of Vincent Lamouroux's Essay 'Notes On Site Specificity'

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The stark white remains of the Sunset Pacific Motel upsets the urban environment surrounding the strip of Sunset Boulevard in the Silver Lake neighborhood of Los Angeles. French artist Vincent Lamouroux coats an abandoned motel, the billboard that rests above it, the wire fence encompassing it, and the palm trees surrounding it with a temporary layer of opaque lime wash. He names the piece Projection. The motel now stands like a ghost, gleaming in white with its community’s history eternalized beneath those layers of paint. The structure visually contrasts with the backdrop of bright blue skies, like a billboard trying to capture the viewer’s attention. Lamouroux liberates the motel from its original function and gives new meaning to a site …show more content…

On one hand, Lamouroux finds his source of inspiration from the motel’s visual negation to the contemporary urban landscape. On the other hand, Projection reworks the contemporary perception of Silver Lake. Lamouroux emphasizes on the site-specific nature of Projection––the work will inevitably decay. In her essay “One Place after Another: Notes on Site Specificity,” Miwon Kwon states that “the guarantee of a specific relationship between an artwork and its ‘site’ is not based on a physical permanence of that relationship, but rather on the recognition of its unfixed impermanence, to be experienced as an unrepeatable and fleeting situation.” Projection is temporary in terms of both its physical nature and in a typical viewer’s encounter with the work. There is very little foot traffic on this section of Sunset Boulevard, unless someone is purposely looking for the site, then the viewer would encounter passing by in their car. However in it fixed position and blatant calling out for attention, the site forces the viewer to stop, disrupting their everyday routine to ponder on the future of the site and its …show more content…

Haring’s ACT UP, which later circulated as mass produced posters, reflects upon and urges for awareness on the AIDS crisis. Kwon claims that with the incorporation of the street into the framework of art, there is a greater concern for integrating “art more directly into the realm of the social, either in order to redress (in an activist sense) urgent social problems such as the ecological crisis, homelessness, AIDS…or more generally in order to relativize art as one among many forms of cultural work.” Although Haring’s style as an artist is inherently recognizable and bears the mark of his artistic identity, both Projection and ACT UP use the street as a site of protest and interrupt the urban landscape through their choice of contrasting color palettes, creating a confrontation between the viewer and the problems of the present. Over the last decade, Silver Lake has become one of the many neighborhoods of Los Angeles subjected to gentrification. Today, the neighborhood is filled with trendy coffee shops and boutiques. The Sunset Pacific Motel, a victim of gentrification, has been closed for decades by the city due to constant criminal activities and faded into the background of Silver Lake as a liminal space where one simply

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