ENGG439 Case Study - Week 5
North Land Winery are a solid, well established, family-based winemaker headquartered in Wollongong, NSW. After ongoing success the vintners have addressed the idea of expanding their wine distribution to Ontario situated in Eastern-Canada.
So far NLW's most innovative product involves soil-aged merlots and chardonnay grapes grown in areas prone to wild fires which was labeled "Deep Burn". The purpose of these wines were to exploit these wild fires to give the wines "smoky" characteristics. Given the popularity of this flavor in North American foods & beverages, this wine would be expected to pair well with many Canadian palates, particularly red meat dishes. Ideally this product would be a key seller to
…show more content…
Each employee could be expected to generate $1,000,000 in sales.
The following rule is the basis for comparison between the two and the unknown variables can be grouped using general arithmetic:
Cost of sales reps = Cost of own office
No.of employees * 10% of gross sales = Cost of set up & ongoing communication + No. of employees * (Employee Base Salary + 5% of gross sales)
No. of employees * (0.10 * Selling Price * Volume of sales) = $100000 + No. of employees * ($25000 + 0.05 * Selling Price * Volume of Sales)
$100000 + No. of employees * $25000 = No. of employees * Volume of sales * Selling Price * (0.10 - 0.05)
$2,000,000 + No. of employees * $500,000 = No. of employees * Volume of sales * Selling Price
"Indifference point" occurs when both sides are equal. As the figures used are annual, the ratio of LHS to RHS * 1 year will determine the amount of time it takes for costs with sales representative to match a sales office. The longer this takes, the more justifiable it is to run with option 1. As there are a number of variables NLW should first research current and future demand which will provide a good indication of turnover. Sales representatives can be kept to a minimum of 1 rep
In our second assumption, instead of using the cost of goods per cases in 1986, we try to use the percentage it counts in the total expenses which is 50.4% and to find the sales needed to break-even. The detail of the calculation is shown in the answer for questions d. The result is that 95,635, a little bit higher than the estimated sales of 90,000.
1. The local Mastermind store sells innovative educational toys. Part of their service is giving advice to customers about the best toys for a particular age group, which requires having more customer service representatives in the store. During the month long Christmas buying season, it makes half of its $500,000 yearly sales. Its contribution margin on average is 40% and its fixed costs for the year are about $150,000. The owner believes that she could make even higher sales, if she had more customer service representatives on the floor during the peak season. She plans on hiring four more people for 200 hours each at $20 per hour. How much additional revenue does she have earn to the nearest dollar
Total Sales Dollars (for covering each incremental dollar of advertising) = $200,000 / $150,000 = $1.33
Webmasters.com has developed a powerful new server that would be used for corporations’ Internet activities. It would cost $10 million at Year 0 to buy the equipment necessary to manufacture the server. The project would require net working capital at the beginning of each year in an amount equal to 10% of the year's projected sales; for example, NWC0 = 10%(Sales1). The servers would sell for $24,000 per unit, and Webmasters believes that variable costs would amount to $17,500 per unit. After Year 1, the sales price and variable costs will increase at the inflation rate of 3%. The company’s
The revenue is $600,600*1.2= $720,720. The variable cost changes as sales increases and fixed cost stays the same, the gross profit is $175,500. After tax, the net income is $100,557.
Vincor does market wine alternatives itself, as a way of dealing with substitute demand. Vincor makes cider and has a wine kit business division (Spagnols) that gives Vincor some product diversification. Partly because of the ease of competition and as part of the differentiation and protection of the Canadian wine industry, Vintners Quality Alliance (VQA), a quality assurance program that identifies Canadian premium grape content, assists in making start-up more difficult for those wishing to emulate Canadian wine brands. The dollars spent on marketing and brand loyalty play a large part in protecting market share and there are certain absolute cost advantages that contribute to establishing some barriers to new competition. Ultimately, there is little cost to the consumer when considering switching brands. Experimentation in wine drinking is often a characteristic of the wine drinking market and thus can contribute to promoting new substitute entry into the market.
* Refer sheet “25000 Sales” for cost incurred and Gain/loss for AIFS for different scenarios and actual sales volume of 25000.
Compute the projected profit for the order quantities suggested by the management team under three scenarios: worst case in which sales = 10,000 units, most likely case in which sales = 20,000 units, and best case in which sales = 30,000 units.
($120,000 paid in the prior year).The production managers had targeted inventory levels for a 4.0 turnover
How would you use these cost and revenue estimates to determine whether a sales force increase (or possibly a decrease) is
1- The total unit cost = Total Variable Cost + Production Fixed Expenses + Advertising Expense + Selling and Administrative Expense = 3.23 + 1.20 + 0.30 + 0.19 = 4.92.
Using the intercompany-billing rate per hour of $400 and the intercompany demand of 205 hours we calculate revenue and expenses.
The sales force for wholesalers was reallocated to merchandisers since our market analysis for sales force indicated, "The wholesaler support sales
Assume you have been hired as a managing consultant by a company to offer some advice that will help it make a decision as to whether it should shut down completely or continue its operations. It currently uses 100 workers to produce 6,000 units of output per month (working 20 days / month). The daily wage (per worker) is $70, and the price of the firm's output is $32. The cost of other variable inputs is $2,000 per day. It also tells us that the firm's fixed cost is “high enough” so that the firm's total costs exceed its total revenue. The marginal cost of the last unit is $30.
In Managerial Economics: foundations of business analysis and strategy, there are several means to measure data on a statistical level. Therefore in this case management forecast sales on a given day to determine the feasibility of whether or not hire of temporary workers or hire new workers could assist with demand of products. Expenditures such as organizations total sales play a major role in the decision making process. Production and cost can be closely examined by any member of the management staff. Regression analysis is a statistical tool used by