Nordstrom Research Paper

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Nordstrom can use their eCommerce to have more of a focus on international markets. Nordstrom currently partners with Borderfree, a global eCommerce provider, to offer international shopping (Nordstrom). Nordstrom can focus more on this aspect of its online shopping by promoting the ability to internationally ship products as well as internationally shop. By focusing more on international geographic concentration, Nordstrom can increase the number of customers that internationally

Nordstrom store is a major provider of fashionable wearable items you are willing to have bought and buying is an approach you must be interested in making utilization of as there is an online deal which is provided every other week having an online habit of getting a simple and advantageous one with coupon use incurring every now and then because coupon access is allowed for customers who have the inception and acquiring is what is usually given to customers buying from this store.

Nordstrom, Inc. was founded in 1901 by John W. Nordstrom. At the time when the store was opened, in 1901 in Seattle, it was just a shoe store. Today, the company is known as a fashion specialty retailer, offering apparel for women, men, and children. They offer other products such as shoes, gifts, cosmetics, handbags, jewelry, accessories, and fragrances (Nordstrom Inc.: Company profile, 2016). To this day, the company’s headquarters are in Seattle, Washington, and has expanded operations in 39 states and Canada, with a total of 323 stores, of which there are 121 full-line stores (Company History, n.d.). The company employs about 67,000 people. For the financial year ending January 2015, they recorded revenue at $13 million (Nordstrom Inc.: Company profile, 2016). The company’s number one goal since their existence has been to provide the customer with the best possible service (About Us, n.d.). They excel in customer service, which can be considered as one of their main strengths (see Appendix B for more detailed information about the SWOT analysis).

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