Nokia's Business Strategy in India

Tata is confided for its recognition to strong values together with business ethics. Every single Tata company is run independently and has its individual BOD and in addition shareholders with whom it is responsible. There are more than thirty Tata publicly-listed subsidiaries. These subsidiaries possess an aggregate marketplace capitalization of around $152 billion and in addition the investor base of around 62 million (ET Bureau, 2011). Tata Group’s major subsidiaries are:

In 2013 Microsoft has announced a € 5.44 billion acquisition of Nokia’s hardware and services, including mobile phones, equivalent $ 7.2 billion. The deal was completed in the first half of 2014 and was supported by Nokia shareholders. Nokia's human resources operations in 50 countries around the world were available to Microsoft. There were also some factories with design, development, production, marketing and sales of smart devices, universal phones and services

In the past decade, the Indian mobile phone industry has seen the entrance and growth of many global players including Apple, Samsung, Sony, LG etc. Not only the global players, but many new Indian players have entered the industry recently, including Micromax, Karbonn, Videocon, etc. The industry has moved on by leaps and bounds in terms of technology and competition. From the times when Nokia was a dominant player in the market capturing an extremely high market share, we have seen many new entrants providing a healthy competitive landscape with players like Samsung, Sony and HTC

Cell phones, as we know them haven’t been around for that long. The quick progression of the item and development has enormously influenced the regular daily existence in the general public eye today. It 's implementation has been genuinely quick considering that mobile phones were inexistent a quarter century ago. The first phone was made by Alexander Graham Bell. According to an article, ' 'This brought upon a major change in communication and gave leeway to the improvement of the telephone in the days to come ' '(Bellis, 2013b).

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

In the early years, Bharti established itself as a supplier of basic telecom equipment. His true calling came in the mid 1990s when the government opened up the sector and allowed private players to provide telecom services. Bharti Enterprises accepted every opportunity provided by this new policy to evolve into India's largest telecommunications company and one of India's most respected brands. Airtel was launched in 1995 in Delhi. In the ensuing years, as Uploaded for www.projectsparadise.com 5 the Airtel network expanded to several parts of India, the brand came to symbolise the very essence of mobile services.

• Even though there were 50 companies in India selling mobile phones which is dominated by more than 60 percent share from Nokia there were still features, niches and categories that could be carved out by the new entrants

The initial introduction of mobile telecommunication was made during 1980s in Europe and Finland was the first European country that adopted mobile cellular network, followed by Sweden, Norway and Denmark (ITU, 2009). It was only in 1986 that the first mobile network was launched in France by France Télécome

In cellular industry, Nokia has set the global opportunities to face new challenges and activities of fall behind the competitors of other industries.

Nokia's history spans more than a hundred years old and has a lot of stories, events and milestones and has caused a lot of twists and turns of world history and industry. After the 1966-1967 convergence, Nokia described its main business interests as rubber, cable, forestry, energy and electricity. 20 years later, the company has added chemicals, floor coverings and televisions for the above mentioned companies. E-business started in the 60s, when a Finnish cable works wished to expand its business in the field of sales and production computers (Virkkunen, 2006). Electronics Division traders established in 1960 originally included the sale of mainframe data center operation of

The booming revolution in Information Technology sector has pushed the India’s telecom market significantly. India has shown tremendous growth in past few years in terms of mobile services. Mobile phones are a vast improvement over the telecommunications technology of the past, and now become an important asset in today’s busy life. Mobile phones have become the necessity in today’s competitive environment to meet the emerging global economy.

The high-end Smartphone market segment has developed tremendously in the recent years. The beginning of this growth was marked by Apple introduction of its first iPhone, which has managed to change the whole industry . Since then technological companies like Samsung, LG, HTC and Nokia have strived to get a valuable market share, offering a superior value to its customers,

Here Tata Docomo was at an expanding stage. The offers it provided gave them good feedbacks and it flourished in the market.

The Indian telecommunications industry is one of the largest and fastest growing in the world. According to Business Monitor International, India is currently adding 10-12 million mobile subscribers every month. At the moment, India has around 1.1 billion mobile subscribers. Just in 2014-2015, India’s telecom industry generated around 40 billion USD in revenue. Furthermore, according to a study conducted by Nokia, the communications sector is expected to emerge as the single largest component of India’s GDP before 2020. The government is very supportive of this industry, modifying legislation in order to facilitate it. For

In the second quarter of 2007, Motorola had shipped 35.5 million mobile handsets whereby Nokia shipped 100.8 million handsets. Nokia emerged as a leader in the global mobile phone industry, holding a market share of 38.0 percent, by the 2nd quarter of 2007.