Nike : An American Inspired Fitness Brand That Relishes Global Success

Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason, companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike.

The company I choose to write about is Reebok because I am a huge fan of their classic sneaker product and I am also a basketball and football fanatic. Reebok as a company is in a unified position as both a business and a business within the sports field. Building and successfully launching products related to sports is very difficult.

NIKE Inc. has been the worldwide leader of athletic shoe sales for many years now. The company’s successful brand image combined competition and enablement for the competitive, athletic user. Nike has to modify their brand to a focus of excitement and freedom and not just competitiveness. By collecting and studying an assortment of material we could be able to understand where NIKE is currently placed in the athletic shoe industry compared to their competition, and how they will be able to adjust their brand focus so it can be more effective in the future. These adjustments can help NIKE reach the more casual group of urban runners and ultimately increase the sales forecasts, while still controlling a percentage of the market for athletic shoes.

Communism is supposed to be a system under which all property would be held in common.

using the weights and costs of debt and equity. The formula used is: WACC = wdkd (1-T) + weke.

I chose to buy Nike. NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. NIKE offers products in nine categories, including running, NIKE basketball, the Jordan brand, football, men’s training, women’s training, action sports, sportswear, and golf. NIKE also sells products for kids, as well as for other athletic and recreational uses, such as tennis, swimming, lacrosse, cricket, wrestling, volleyball, walking, and many outdoor activities. It also sells sports apparel; and apparel with licensed college and professional team and league logos. In addition, the company sells a line of performance equipment, including bags, sport balls, socks, bats, eyewear, timepieces, digital devices golf clubs, gloves, protective equipment, and other equipment under the NIKE brand name for sports activities; various plastic products to other manufacturers; athletic and casual footwear, apparel, and accessories under the Jumpman trademark; action sports and youth lifestyle apparel and accessories under the Hurley trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. Additionally, it licenses agreements that permit unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. NIKE sells its products to

The aim of this paper is to use the “Nike - The art of selling air.” case study and concepts from strategic marketing theory to identify marketing challenges and how those challenges could be best addressed using marketing principles. The paper will:

Nike is a company that provides clothing and sports equipment trade large public and is headquartered in the United States. This company faces a number of trends which significant impact its supply chain management.

Nike began as Phil Knight’s semester-long project to develop a small business, which included a marketing plan. This project was part of Phil Knight’s MBA course at Stanford University in the early 1960s. Phil Knight had been a runner at the University of Oregon in the late 1950s. His idea for his project was to develop high quality running shoes. He thought that high quality/low cost products could be produced in Japan and then shipped to the United States to be sold at a profit. His professor thought that Knight’s idea was interesting, but not much more than a project.

Dean Kamen is the entrepreneur innovator of the slingshot technologies. Slingshot is a water purification device invented by Mr. Kamen that is able to purify up to 97% of dirty water that is literally unusable in the world today. This invention runs on very affordable means of energy; uses combustible cow dung to operate and purify the water with immensely high accuracy levels. Through this, Dean is able to clean dirty water with the inner drive of making the world a better place for millions of people who lack clean water around several parts of the world, especially in the developing countries.

Reebok believes that human rights are most important thing as like as every person needs apparel to wear. For this reason the company is providing the best and modern technology in the form of the footwear and apparel to the customer. The Reebok Charter establishes the mission of the company and clearly states the company 's

The company I am presenting is Nike which was founded in 1965 by the athlete Phil Knight. Nike is a well known brand which is selling its products worldwide and has 36% of the market share.

Mythology to society is just ancient past, but essentially it’s not. It’s thriving and very alive. Take a trip to your local mall and check the footwear department of any sporting store and there you’ll find the goddess. The name Nike characterizes the goddess who exemplified victory on the battlefield. In retrospect, if persons were asked the name Nike, Greek mythology is least expected to arise. The name Nike is now renowned as the most iconic brands around the globe. Though, not many people know the story it all began selling shoes from the trunk of a car. The crazy idea that emanated from Phil Knight that grew to become the global phenomenon today. This study will give insight into the creation, growth, and evolution of Nike.

Reebok Company is a popular shoe and apparel company that has been in existence for a long period. The company’s main business focus is on sports, fitness and casual footwear, apparel and equipment. The main product lines include the apparel and footwear products for baseball, football, track and field among others. The diverse group of customers that the company serves has been an advantage to the company allowing the company to make big sales annually. In addition, it has made the company boost its popularity as a unique market player with quality shoe and apparel products. As at now, Reebok Company enjoys the popularity as one of the best shoe and apparel companies in the world. This achievement has been because of the commitment of company to maintain and build on the quality of its brand across its markets.

Based on the Total Rewards Framework, “A Simplified Model Based On Industry Practice”, Nike and its contract manufactures have a poor total rewards management for compensation, base pay for its contract manufacturers factories’ workers as their wages are below the minimum wages. It is evident on Nike’s internal report, their contract manufacturers exploit their factories workers through long working hours and paying lower than minimum wages(WSWS, 2011). This caused the public to view Nike as a company with poor total rewards management. Furthermore, one of its contract manufacturers at Bangalore, India, did not raise the minimum salary for its workers after a government-mandated increase.(WallStreet, 2014)