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Niccolo Machiavelli's The Prince

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Machiavelli gives much advice to people in rising power, which can also be applied to businesses, in his classic the Prince. Specifically, Machiavelli lays down a set of guidelines for soon-to-be-kings in order to prepare them and ensure their success while in power. The Prince is sectioned into various short, easy-to-follow chapters all pertaining to one specific topic. The organization, as well as diction, of the Prince creates effortless readability, as well as it allows the reader to easily pick out statements of advice pertaining to different subjects. Though Machiavelli directs this advice towards princes, the generalness of the reading means it can be easily applied to most situations; businesses being the easiest to relate to the reading. In general, E.L.F.’s avoidance of some aspects of the chapter titled “How the strength of every principality should be measured” has …show more content…

First of all, E.L.F. adheres to Machiavelli’s statement that one should “strengthen and fortify their own towns and not worry about the country around,” (Machiavelli, p 36). In other words, Machiavelli believes that a prince must focus on their own and make advancements where it matters, while not being distracted by what is happening elsewhere. E.L.F. exhibits this idea in creating their own path as a business. The brand is truly one of a kind and has strayed from the beaten path. For instance, the brand does not depend on traditional forms of advertisement and has still managed to grow tremendously. Most notably, the brand has gained a tremendous amount of popularity and a cult following through word-of-mouth and social media. The brand has also succeeded in “not [worrying] about the country around” by adapting a marketing technique from the fast-fashion industry to cosmetics. The brand is able to use their adapted techniques to

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