NEW VENTURE CREATION
Walking Peru
MACSPORRAN & MACPHIE
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TABLE OF CONTENT
Page Executive Summary Overview 1.0 Industry 2.0 Market Analysis 3.0 Competitive Advantages 3.1 Proprietary Advantage 3.2 Strategic Differentiation 4.0 Marketing Plan 4.1 Products 4.2 Price 4.3 Promotion 4.4 Place 5.0 Key Persons 6.0 Organisational Plan 7.0 Operation 8.0 Financials 9.0 Harvest Issue 9.0 Conclusion 10.0 References 11.0 Group Key Learning Points 1 2 3 3 4 4 5 5 5 6 6 7 7 9 11 12 15 16 17 18
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Executive Summary
One of the cornerstones of starting a business is a good business plan that will attract prospective investors to venture into the business. The business plan should cover all aspects of the proposed business from market
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However, we are unsure of the reliability of the survey conducted. Survey participants can generally show high acceptance for hang gliding excursions but whether or not they will do this regularly is another issue. To add to that, the survey was only done to understand detailed preference in hang gliding. With other products to be offered down the road, it will be good if the survey can cover the preference criteria for the other products as well so that projection on costs and revenue can be made. Assumptions regarding initial competition from various competitors might have been too optimistic. As most of the direct and indirect competitors have been in the market for some time, they may have their strategies and resources to react to Walking Peru‟s business setup. It is too risky not having any contingency plan to counter reaction from these existing players in the market. As the entry barrier is low, the market will open up quickly when the mode tourism reaches high acceptance and return on investment is high. The three pronged strategy mentioned could be too generic as this can be imitated by any competitor in the market. Competitors with bigger resources might even be able to more. Also, it is risky to assume that price competition will not come in. As the market reaches a certain level of saturation, some competitors may choose to specialize and have price leadership. If any competitor can offer a similar service with
Imagine you are hired by a new start-up company. You are tasked to recognize and explore a new business opportunity of creating a new product or service for your company. As part of your new business vision, you will create a business plan describing all keys elements of the business opportunity which will ultimately be presented to an executive team in a venture capital group for possible funding and execution.
Starting a business, one may ask some questions to evaluate his or her ability to run a business successfully. An owner needs to question the finances, the challenges, the strengths, and weaknesses. First, the owners need to know finance: how much capital to startup business, what loans are available based on the business plan and financial statements, and how to keep up with profits and losses to determine the future of the business. Besides determining capital, the owners need to know what challenges they will face. Writing a well-executed business plan is the first challenge and important because it is a guideline to start business and to show lending institution or to attract investors for the business. Also, owners need to think who ideal customers are and who they can target to make a successful marketing strategy. Moreover, they have to think about their competitions because no business operates without competition whether it is direct or indirect. The competition has a significant impact on customer’s buying decisions. In order to compete with their competitors, they have to know their strengths and weaknesses: Are their products unique? Is the product better than the competitors’? Is the price
Imagine you are hired by a new start-up company. You are tasked to recognize and explore a new business opportunity of creating a new product or service for your company. As part of your new business vision, you will create a business plan describing all keys elements of the business opportunity which will ultimately be presented to an executive team in a venture capital group for possible funding and execution.
If the company wants to solve its problems and become attractive for the potential investor, it should solve all its problems. The most important, company has to develop a business plan. In this plan, all the problems will be solved through stating company’s vision, mission, objectives, marketing, production and financial plan.
A sound business plan creates the foundation for the future of your business. However, the management is mostly too busy with various responsibilities - focusing on the product/service, pursuing customers, team management, and administration – to prepare a stalwart business plan. Also a business plan is not a one-size-fits-all document. We at understand this and have over 200 man-years of collective experience to provide you a compelling solution package. As business plan consultants we advise you in polishing your ideas and strategies to make your business beneficial. There is no “exact” method to design a business plan. Bizwin is a business plan consulting firm, and our priority is to cover the important questions pertaining to every aspect
Barringer, B. R. (2009). Preparing Effective Business Plans: An Entrepreneurial Approach. Harlow: Pearson Education Limited.
After gaining enough knowledge on the types of business structure, business owners can proceed to the process so that their plans of owning a business will turn into reality. After reading several resources, the process will be divided into five stages. The first stage is the planning and research. This involves developing viable business ideas, knowing the target customers and possible competitors, searching for the right location, thinking what will be the business name, and marketing strategy. In this stage, a business plan should be made. Business Link (2016) refers, “business plan as a document that defines why you’re in business, your goals, and how to achieve those goals and it also covers all major aspects of the business, including
A good business plan is the foundation of your entrepreneurial journey. You may have certain liberty in the form and the content of your business plan but you would definitely use the required material.
Our aim- to engage with SimVenture; a business simulation that allowed us to build and sell computers through our virtual company named ‘Genesis’. The formation and running of our virtual company integrated us with new venture creation and about being an entrepreneur. It reinforced concepts previously presented in our course lectures and engaged us in a competitive and volatile business environment. SimVenture ran for three virtual years with five members on its team- each with a different role in the company.
The first step to starting a business is to create a business plan. A business plan is a document that outlines the overall strategies of a new venture and how those strategies will be implemented (Ebert &
Starting a new business is an exciting venture and has its unique mix of challenges and rewards. Many are set-up for failure if no clear goals or measures are established and adhered. According to the Small Business Administration, “Planning is critical to successfully starting and building a business.” The best advice for a new entrepreneur interested in starting a business is to create a solid business plan that outlines the business in its entirety. A well-constructed, written business plan will help owners remain focused on their operations, marketing and financial measures through the duration of the business life. In addition, knowing the risks involved in starting a business can help prevent and minimize mistakes that cause many
A business plan is a road map for a team or business and it can be used, as an eternal tool for potential customers and partners. The business plan should describe in details the entire business venture, technology behind it, the size of the target market, customers, competition, business model, team, financial needs and exit strategy. The business plan gives a company insight and allows them to think things through early enough in the process to ensure they have a well defined venture goals and objectives. It also gives the business direction to a clear path for the team to follow and implement on their venture.
Furthermore, the basic start of a business begins with a business plan. “A business plan precisely defines your business, identifies your goals, and serves as your firm’s resume”
The most important thing is starting a business is having a business plan. This is the only way any bank will approve you for a business loan. [1] Without this business plan, the bank has no way to analyze the business’s performance thus far. The SBA offers a template for how to lay out a business plan. The following is how a good business template should be formatted (from SBA.gov).
A business plan is the core of your business and a must have. It is the roadmap that brings your business idea into a reality. A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals. It guides your business from the start- up stage to developing, growing and managing your business. It can also be used to get funding.