SYNERGY
3-in-1 Laundry System Marketing Plan
Laundry is no longer a chore with DIVA! Synergy
TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY ……………………………………………………… Pg 3 SITUATION ANALYSIS ………………………………………………………...Pg 3 2.1 3.0 4.0 Target Market ………………………………………………………………Pg 4
NEW PRODUCT INTRODUCTION ……………………………………………Pg 5 SWOT ANALYSIS ……………………………………………………………......Pg 6 4.1 4.2 4.3 4.4 Strengths ………………………………………………………………….. Pg 6 Weaknesses ……………………………………………………………….. Pg 7 Opportunities ……………………………………………………………… Pg 7 Threats …………………………………………………………………….. Pg 8
5.0 6.0
MARKETING OBJECTIVE …………………………………………………….Pg 8 FOUR P’s ………………………………………………………………………….Pg 9 6.1 6.2 6.3 6.4 Place ………………………………………………………………………. Pg 9 Promotion
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Conventional dryer discharges hot air leaving the surrounding hot. DS relies on
condensation based drying methods which gives a cooler surrounding and environment. This will also reduce the risk of clothes dryer fire due to over heating. DS can cleverly sense the variety of different textiles and materials and stains during the wash for optimal fabric care and cleaning. DS has also taken care of the health aspect of our consumers. DS is equipped with this technology called the Allergen buster that reduces particles (dust mites, domestic animal dander, bacteria) that promote allergies such that it enhances health benefits. Sanitizing silver ions are released into water to remove 99% of odour causing bacteria. DS is environmentally friendly with water and energy saving that will give savings to our consumer’s utility bill. DS is pact with many more benefits and values consumers would want and love to have. Detailed functions, benefits and washing process are clearly stated in Appendix B. We have selected a techno-maid in our logo to represents DS. Having DS at home is like having a maid to do the most tedious chores; washing, drying and ironing the laundry. Refer to Appendix C for logo.
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4.0 4.1
SWOT ANALYSIS STRENGTHS Time saving compared to conventional washer-dryer system. Innovation with quality and creative design: • • front end of technology one product with functionality of 3 different products
Environmentally friendly and efficient: •
I performed a SWOT analysis on the current AEnergy technology infrastructure. A SWOT analysis is a technique and opportunity for a thoughtful overview of where things are good and where things need improvement. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. I’ve reviewed our system for all four of the SWOT attributes to give the following summary and suggestions.
A SWOT analysis looks at a company’s strengths, weaknesses, opportunities and threats. The following is a SWOT analysis of Petco, a well known company that provides the common products that pet owners would need. Taking a deeper look into how they got started, what their strengths, weaknesses, opportunities and threats are in the prosperous market place that has a high demand for pet products in today’s culture that are reliable and inexpensive.
PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have
Cleopatra was actually Greek Macedonian not Egyptian. Her ancestor was a general of Alexandra the Great. When Alexandra the Greats died his generals divided his empire between them. Ptolomy (Cleopatras ancestor) got Egypt. This is how she became a pharaoh of Egypt. Her family had ruled Egypt for many generations, fifteen consecutive rulers were from the house of Ptolemy starting with Ptolemy I (306 B.C.E) and ending with Cleopatras death (30 B.C.E).
Next, SWOT analysis has included in this report because it can help the company planning and make a good decision. The SWOT analysis had been written in the appendix. In The stakeholders, it included suppliers, government, shareholders, pressure group, media and customers. In the appendix, the
A SWOT analysis is an excellent tool for gathering information that outlines the businesses strengths, weaknesses, opportunities and threats, for use in the business plan (Chapman S., 2006). It is an effective technique that can be analysed in the table below in figure 17, for Gecko Hair.
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
A SWOT analysis is an evaluation a company’s strengths, weaknesses, opportunities, and threats (Armstrong, 2010, p.77). A SWOT analysis is a useful tool in comparing a business, or in this case a character’s, traits to the situation and to other characters.
Washing machines did not earn the Energy Star label until 1997 (Mother Earth News, 2010). When comparing the how much energy the models use, you need to look at the yellow EnergyGuide label. This tells you how much energy each load of laundry uses and the
The SWOT analysis is a great way for companies or organizations to determine their brand and product’s strengths, weaknesses, opportunities, and threats. In order to more effectively determine these areas, separation of internal and external issues within the company or association is crucial.
Many cybersecurity professionals spend a great deal of time protecting data while in transit i.e.: when data is sent from one location to another or when it is accessed by users Manuel (2017). While protecting data-in-transit is extremely important in preventing man-in-the-middle (MITM) attacks, data must also be guarded when it is at rest. Another—often overlooked—component of data security is the safe transfer and disposition of network assets that house data after they are no longer needed.
Xpress Laundry Service is a full service laundry service designed with the college student’s budget in mind. Basically, Xpress picks up the students’ laundry from their residence hall, washes and folds the laundry using only Tide premium detergents, and drops the laundry off within 48 hours. This service is provided at the low price of just $8 per wash which is defined by the amount of laundry that the customer can fit into an Xpress Laundry Bag (about 25lbs.) Currently Xpress’ clientele is continuing to grow each week. This growth is due mostly to
When examining the potential for a new business or product, a SWOT analysis can help determine the likely risks and rewards. A SWOT analysis is an organized list of a business’s greatest strengths, weaknesses, opportunities, and threats. Strengths, which are the appearances of the business that give it an advantage over others, and weaknesses, which are features that place the team at a disadvantage, are internal to the company and can be changed over time but not without some work. Opportunities, which are basics that the business could use to enhance its strengths, and threats, which are elements in the environment that could cause concern for the business, are external and they are out there in the market,
Born January 19, 1809, Boston, Massachusetts, U.S. American short-story writer, poet, critic, and editor Edgar Allan Poe 's tales of mystery and horror initiated the modern detective story, and the atmosphere in his tales of horror is unrivaled in American fiction. His The Raven (1845) numbers among the best-known poems in national literature, The name Poe brings to mind images of murderers as well as madmen, burials of the premature kind, and mysterious women who have return from death . His works have been in print since early 1827 and included such classics as “The Tell-Tale Heart,” “The Raven,” and “The Fall of the House of Usher.” This writer’s queue includes short
To save more power and time, this approach encourages washing clothes once in a week using green (recyclable) detergents to minimize time and drier power expenses. Zero waste laundry also necessitates utilizing as much cold water cycles as possible and drying garments on the clothesline to avoid using an electric drier. House cleaners need this approach to avoid wastage of money as a result of buying new cleaning tools and detergents. This is because the zero waste cleaning technique encourages the use of homemade cleaning tools and detergents such as feather duster, microfiber cloths, lemon, loofah, and even old toothbrushes. The homemade feather duster can be efficient in speed dusting, while microfiber cloths are excellent in window cleaning. Loofah is a plant that can be grown in the backyard and can be used for light scrubbing. On the other hand, old toothbrushes can help in cleaning places that are hard to reach. All these strategies explain why this fresh zero waste approach in needed in every household.