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New Product Marketing Plan

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SYNERGY
3-in-1 Laundry System Marketing Plan
Laundry is no longer a chore with DIVA! Synergy

TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY ……………………………………………………… Pg 3 SITUATION ANALYSIS ………………………………………………………...Pg 3 2.1 3.0 4.0 Target Market ………………………………………………………………Pg 4

NEW PRODUCT INTRODUCTION ……………………………………………Pg 5 SWOT ANALYSIS ……………………………………………………………......Pg 6 4.1 4.2 4.3 4.4 Strengths ………………………………………………………………….. Pg 6 Weaknesses ……………………………………………………………….. Pg 7 Opportunities ……………………………………………………………… Pg 7 Threats …………………………………………………………………….. Pg 8

5.0 6.0

MARKETING OBJECTIVE …………………………………………………….Pg 8 FOUR P’s ………………………………………………………………………….Pg 9 6.1 6.2 6.3 6.4 Place ………………………………………………………………………. Pg 9 Promotion …show more content…

Conventional dryer discharges hot air leaving the surrounding hot. DS relies on

condensation based drying methods which gives a cooler surrounding and environment. This will also reduce the risk of clothes dryer fire due to over heating. DS can cleverly sense the variety of different textiles and materials and stains during the wash for optimal fabric care and cleaning. DS has also taken care of the health aspect of our consumers. DS is equipped with this technology called the Allergen buster that reduces particles (dust mites, domestic animal dander, bacteria) that promote allergies such that it enhances health benefits. Sanitizing silver ions are released into water to remove 99% of odour causing bacteria. DS is environmentally friendly with water and energy saving that will give savings to our consumer’s utility bill. DS is pact with many more benefits and values consumers would want and love to have. Detailed functions, benefits and washing process are clearly stated in Appendix B. We have selected a techno-maid in our logo to represents DS. Having DS at home is like having a maid to do the most tedious chores; washing, drying and ironing the laundry. Refer to Appendix C for logo.

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4.0 4.1

SWOT ANALYSIS STRENGTHS Time saving compared to conventional washer-dryer system. Innovation with quality and creative design: • • front end of technology one product with functionality of 3 different products

Environmentally friendly and efficient: •

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