New Product Development

Globally the tourism and hospitality industry is undergoing and evolving the radical changes. From the past experiences are now advancing at greater pace through faster development of skills and knowledge developed to create and adapt innovation in several ways. Therefore, it is important to have greater understanding of current issues and knowledge in order to cope with future challenges effectively.

The following literature is suggesting that how a tourist destination can be analyzed with the help of Butler's Tourism Life Cycle Model. Butler (1980) introduced the concept of the model which clarifies and extends earlier work by, for example, Cristaller (1963), Noronha (1976) and Stansfield (1978). In doing so, Butler clearly links the development cycle of tourism destinations to that of products in the product life cycle model. This is one the best used management framework to know the evolution in a tourism destination as described by Baum (1998), the original Butler's model included:

When Charlie Price’s father died, Charlie had no idea that he would have to completely revamp the family business in order to keep the family shoe factory running, nor did he realize the problems that would arise out of his change from men’s shoes to heels for drag queens. Charlie had to employ fundamental marketing techniques in order to make the 180-degree transformation of his company and to make his gamble profitable. Kinky Boots did not take on the typical way for the a new product to reach market, but nonetheless Kinky Boots took on a more realistic and organic way of a product becoming more than idea.

Nowadays, there are a lot more services available, such as those available online. Also, the characteristic between product and service has become more complicated (e.g., Web-based software application is a product or a service?). However, product here refers to products or services. The product or service features which should able to meet a specific, existing market demand. Or, it should be able to create a market position through building a strong brand.

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

Service is simply helping someone for profit or nonprofit. Service is intangible product. It means that there is no physical appearance of the object in the process. “A service is the action of doing something for someone or something. You cannot touch it. You cannot see it. You cannot taste it. You cannot hear it. You cannot feel it. It is largely intangible”. Introduction to Services Marketing - Marketing Teacher. (n.d.). Retrieved November 25, 2014, from http://www.marketingteacher.com/introduction-to-services-marketing/. Marketing is the coordination of 4Ps of product, place, price and promotion. It is the exchanging, communicating, delivering of the product. The marketing manager must show the elements of ideas to the audience to prove that intangible product is worth the purchase. Service is the performance of the product and selling that is Service marketing. Therefore, the new term ‘Quality’ is very important to service businesses.

For external resources, market research techniques are good tools that are used to encourage ideas; such as, running focus groups with consumers, encouraging customer comments and suggestions via telephone interviews, consumer surveys and website forms can get direct feedback from customers. As the company want to tap into the growing demand for domestic washing products in Turkey and the surrounding countries, Turkish should be the main Interviewees. This may also help the company to find out why Wonder Wash powder is not selling well. Company can observe what customers needed by searching for their habits or market trends. For example, company can know more about the competitive product developments via secondary data sources (such as sales records), website and sales literature analysis to improve their own products. After some research, company find out that Turkish would like a pre-wash product rather than a formal washing powder.

Tourism pattern is not steady but rather unsurprising; Butler 's life cycle model have made it simple for us to comprehend the lifecycle of traveller destination. With his, the product life cycle (PLC) of five stages which incorporate Exploration, Involvement, Development, Consolidation, Stagnation, Decline, and Rejuvenation. We will look at that how 'wellington ', ‘Bhutan ' and ‘Antarctica ' lies on the bend of PLC. Different elements have been considered to assess that how these destinations have come to the point of revival.

This is the concept of the product that might facilitate the cleaning of offices and houses. By observation of time, Group thinking is to develop this idea into actual product.

Our slogan reflects our difference because while most establishments offer healthy choices on their menu, our entire menu is researched to be a healthy choice.

Companies that consistently bring new goods to market follow a process called new product development (NPD). The steps may vary depending on the company and good, but many successful new product launches follow roughly the operating procedure. The process begins with formulating an idea for a new good or service. The idea is then handed over to a project manager (PM) so that they can further refine the concept. Once the PM has chosen a concept, the company’s legal department will test, prepare and, if necessary, register the concept with the proper government agencies. Finally, the company will test the new good, mass-produce the product and analyze whether the new product launch is successful. Planning structures such as these help firms

In the sustainable growth strategies of businesses, new product development plays an important role increasingly. Many successful firms stay ahead of the competitors by creating innovations in order to avoid a reduction in their sales and profits. Despite these extremely exertions of companies, many new products cannot become successful in the marketplace and businesses become suffering from their failures. The common mistakes are eventually repeated by several careless companies. Thus, this article will expose some of the main reasons for these failures and suggest some productive approaches to succeed in a new product. The overall structure of the paper takes the form of four parts, including this introductory section. The second part begins by presenting the causes why many new products fail, focusing on the three key themes as follows: market orientation, planning and timing. Subsequently, it proposes the methods and critical factors to pursue the goal of winning in new product development. The paper ends with a conclusion in the last section.

QN: Identify the skills needed for successful New Product Development and where they will be found within or outside the organisation, with consideration to the roles of the team members.

Built on the rapid growth of globalization, more and more competitors are emerging in the market. In order to keep pace with the change of environment, new product development (NPD) has been identified as one of the most important activities of business enterprises for a long time. (Lee & Souder, 2010; Abdul &Abd, 2014) From the perspective of companies, product development is an essential element to accelerate the economy increased. It also a key factor to obtain and expand the market shares. (Chandra. & Neelankavil, 2008; Elliot, & Nakata, 2013)The majority of managers considered that new product development is an imperative point to creative competitive advantages，maintain the existing customers and fascinate new customers. Different markets can bring much more profits to companies. (Yeh, T.et al, 2014) The success factors of new product development practice are very complex, including the proficiency of technology and markets (Hooyer et al, 2010) such innovative product development proficiency lead companies new product to be successful. The proficiency of technology skills is linked to product design and test. They also concern about the creativity，which can contribute to launch the new product is exceeded all the competitors. Proficiency of markets are consists of market analysis, market activities and customer demand. (Lee, K. &Wong, 2010; Li&Huang, 2012;) The link of the technology and markets is companies launch new products successful

Furthermore, interviews with tourist that further segmented into two categories traveling with a group and traveling individually; and interviews with souvenir shop owners or their representative will be conducted to gain their perspectives and insight. Finally, extensive research on relevant literature that relates to the thesis will be undertaken.