MARKETING ASSIGNMENT ON NEW PRODUCT DEVELOPMENT ‘SHAKELIGHT CHARGER’ [pic] SRM UNIVERSITY RAMAPURAM J J Thomas 2012-2014 MARKETING ASSIGNMENT SUBMITTED ON 25-02-2013 Introduction: Michael Faraday, the father of Electricity is well known for his studies in the field of light and electro magnetism. He suggested that the propagation of light through space consisted of vibrations of these lines. His concepts of electric and magnetic fields were put into mathematical form a generation later by Maxwell, who showed that light is, in fact, an oscillatory electromagnetic disturbance. Idea Generation: Lots of ideas are generated around the world about various new products around the year. Out of these …show more content…
This has resulted in the choice of Facebook ads as the only media advertisement strategy. Creative partnerships are planned along with major electronics marts like croma, e-max, e-zone, etc. to push the brand along with their mobile electronic products. Business Analysis: Through this analysis we estimated the likely selling price based upon customer feedback. The selling price was dependent only on the manufacturing cost as there is no competition for this product. The price was fixed on Rs 250, which was considered reasonable by the product testers. A Make or Buy test was conducted and a quantity in excess of 10,000 units was required to make the product. Thus the product in its initial stages was to be manufactured by a third party and later by the parent company. The following questions were answered too: • How will the product be produced most cost effectively? The product manufacturing was to be initially outsourced and the number of units kept to a minimum of 1,000 units. • What will it cost to produce it? The production cost of the product was arrived at Rs 200/ unit. Product Development: At this stage the company, V Max Power decided to introduce our new product, D-Charge in the market. As mentioned above the production of the product was outsourced to a firm named, JK Solutions based out of Chennai. They were to manufacture
Vital partnership is an attestation between no less than two relationship to team up in a specific business activity, so that each preferred standpoint from the characteristics of the other, and builds high ground. The improvement of key unions has been seen as a response to globalization and growing unsteadiness and diverse quality in the business environment. Key unions incorporate the sharing of data and ability amongst assistants and likewise the reduction of danger and costs in reaches, for instance, relationship with suppliers and the headway of new things and developments. A key association together is here and there contrasted and a joint meander, yet intrigue may incorporate contenders, and generally has a shorter future. Essential association is an immovably related thought. This article separates significance of key union, its points of interest, sorts, system of course of action, and gives two or three cases examinations of key associations together. This paper tries to join the degree and piece of publicizing limits in the confirmation of sufficiency of key organizations. A couple of proposals from an advancing viewpoint concerning the examination of association together process are point by point. On the preface of the suggestions, a framework is made for future
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics
Michael faraday was born on September 22 1791 and became one of the most influential scientists in history having received very little education since he was from a poor family. Michael Faraday became famous for having invented the electric motor. Faraday made oe of the most significant discoveries in the atomic theory. His discovery led people to the idea that atoms had an electrical component. Faraday conducted an experiment to prove this idea. In his experiment Faraday placed two opposite electrons in a solution of water containing a dissolved compound. One of the elements accumulated on one electrode of the dissolved compound and the other element deposited on the opposite electrode. To Faraday it was clear that electrical forces were responsible for the joining of atoms in compounds.
Requirements a Product Rationale Specification c Product Specification b Develop Formula d Regulatory Documentation Develop e Develop Packaging Concept g Develop
During Faradays lifetime, the word “Physicist” had began being the word of choice to describe his position. Michael, however, did not like the word and preferred to describe himself as a philosopher. Faraday was well known for not giving up on his ideas. He devoted himself to the world of science and that gained him the respect he earned. He was one to discover things through experimentation, a habit picked up early in life. Faraday would experiment any idea that came off as a good one, to him. He continued his efforts through experimenting, even through multiple failures until he succeeded, unless, his intuition was proved wrong by mother nature, which were only in rare cases. In 1821, with his discovery of Electromagnetic Rotation, Faraday made an apparatus in which electricity flowed through wires into cups of mercury, which served as a good electricity conductor and another cup contained a metal wire that rotated continuously around the central magnet as long as electric current was flowing through the circuit. After John Dalton’s statement that all gases could be liquified by the use of low temperatures and/or high pressures, in 1802, Faraday backed it up with hard evidence of his own. He did this by applying pressure to liquefy chlorine gas and ammonia gas for the
Based on the costs of SafeTrip’s software and the EasyBands that the company has to invest in, it has established the selling price in order to get profits over the final product. In that sense, below is the detailed price’s information.
Have you ever came home and wondered how do your light turns on and of or why do magnets repel the same poles? A physicist was the reason we have knowledge about electromagnetism today. The factor of this electromagnetic field was when he noticed that electrical fields and magnetic fields can couple together to form electromagnetic waves. Energy consumption has increased over the years because of electricity. In “A Dynamical Theory of the Electromagnetic Field” (1865) James Clerk Maxwell produced the first produce the first complete set of equations governing electricity and magnetism, expressed in terms of fields. The theory of electromagnetism from James Clerk Maxwell which led to the invention of the Electric Grid.
Michael Faraday once said, “Nothing is too wonderful to be true, if it be consistent with the laws of nature” (Hutchinson). This innate and insatiable curiosity drove him to explore new regions of science that were undiscovered before. His early life in a Christian home and as an apprentice to a bookseller gave him a desire to learn more about the world that God created. Throughout his life, from his childhood to late in adulthood, he found inspiration in men like Humphrey Davy and Isaac Watts, the latter being a devout Christian as well. The Christian heritage passed down from his parents, and the many scientists who inspired them with their strong faiths and scientific discoveries helped to set a pattern for the rest of Faraday’s life. The
Designing an appropriate pricing strategy is always a challenging task for most corporations, because price is a determinative factor of operating profits. Meanwhile, price can affect customer perceptions and product development. According to the basic economic theory, pricing policy should reflect the product’s costs and the relationship between supply and demand. In addition to the fundamental framework, price settle mechanism should take into consideration the underlying industry environment. For example, pricing in manufacturing is heavily cost-based with the certainty that the costs are fully covered. And conversely, in some particular sectors, there are downsides when price setting relies solely on the variable costs because of the high fixed cost. Based on this judgment, product providers should carry different pricing mechanism under different market conditions. Accordingly, pricing evolves from a purely academic topic related to the economic theories to a profits-maximising instrument involved with marketing practices. All these issues make the price setting problem more
Much of what we know about science and the electrical world around us is primarily due to two men, Nikola Tesla and Thomas Edison. Each man invented a way of using electricity, while both conflicted against each other, both of their inventions of current, as well as others, are used today.
Originally electricity and magnetism were thought of as two separate forces. This view changed, however, with the publication of James Clerk Maxwell's 1873Treatise on Electricity and Magnetism in which the interactions of positive and negative charges were shown to be regulated by one force. There are four main effects resulting from these interactions, all of which have been clearly demonstrated by experiments:
Furthermore, some of the most common types of radiation were discovered in a similar manner. By observing physical effects on various materials, scientists were able to trace the cause to different forms of invisible radiation. The relationship between electricity and magnetism was discovered by Scottish scientist James Clerk Maxwell, who concluded that light is an electromagnetic disturbance that propagates through an electromagnetic field. Maxwell laid down much of the theoretical foundation that was used in subsequent discoveries of other forms of radiation in the electromagnetic
Farnsworth (T.V). The design, construction and manufacturing of useful devices and systems began with the implementation of Michael Faraday’s Law, one of the fundamental laws in electrical engineering, that states that the voltage in a circuit is proportional to the rate of change in the magnetic field through the circuit (www.livescience.com “What is Electrical Engineering?” by Jim Lucas)
Light, a concept that has been worked with for many years dating back to 500 B.C. Pythagoras hypothesized that humans perceive light due to the human eyes ability to emit rays upon the environment and the emittance gives a human his or her sight (Sekuler). Afterward, human intellectuals started making it more concise to present day knowledge of light. This development of light came from two intellectuals named Christian Huygens and Isaac Newton. Newton exclaimed during the 1700s that light was a stream of particles carrying energy but Huygens, Newton’s contemporary, thought that light needed this invisible “ether” in order for these streams to make light travel. Then, a couple hundred years later, modern scientists such as Albert Einstein, Thomas Young, and Augustin Fresnel proved Isaac’s and Huygens’ hypotheses of light (Rossing, 23-24). This is how the basis of light was created.
This report examine that this product is initially launching in Lahore’s domestic market the study included both primary and secondary research. The primary study focused on a survey of the competitors and the liking and disliking of the people. Through