preview

New Belgium Brewery: Business Analysis

Decent Essays

An important factor in any business is the branding of that business. A company such as New Belgium Brewery, which obtains a strong slogan, uses their brand to gain new customers. In any grocery store, there is more than likely a New Belgium Brewery product on their shelves. New Belgium is an employee based company that allows their employees to be themselves. Also, the founders of New Belgium teaches their employees to work for them with passion and not just for a paycheck (Goodman, 2015). New Belgium Brewery has to create a strategy to keep the same branding when it decides to take its business globally. However, for them to accomplish this, New Belgium Brewery will have to keep its employees passionate about working for them. Also, New Belgium will have to advertise their brands of beers to their targeted buyers. To reach more people all over the world, New Belgium Brewery has created websites to allow its customers to interact with their brands (Ferrell & Hartline, 2014). Also, New Belgium can think about building a brewery overseas to gain more customers in different countries. …show more content…

New Belgium has received many awards for it continued performance of environmental sustainability (“The Brewery with,” 2003). Before global expansion, it would be smart for New Belgium Brewery’s marketing directors to travel overseas and engage with the beer drinkers in different countries before global expansion. Also, by interacting with consumers overseas, New Belgium Brewery can determine which beers need to be sold overseas. The marketing directors for New Belgium should not automatically try to sell every brand of beer they carry overseas. If they try to do this, they will more than likely lose

Get Access