preview

Neoliberalism and Australia Essay

Better Essays

Does globalisation imply cultural homogenisation? Your answer should consider specific and local global media examples and should include reference to the Appadurai and McChesney article in the course reader. The role of globalization has had a major influence on society and the world, and this essay will argue it has resulted in cultural homogenization. This can be illustrated through an introduction to globalization, the consolidation of media, ownership and vested interests, world standardization and neoliberalism, politics and the media and public service media. Examining the different views of globalization, including Appadurai and McChesney as well as other sources it can be clearly understood the negatives arising due to …show more content…

The source comments on why the market in Australia is so concentrated which include, favourable monopolistic laws and few safeguard regulations, decreases in funding for public broadcasting, restrictions preventing new companies from starting in media due to onerous licencing and regulations preventing new entrants and short term outlook biased toward profits rather than national interest. (McCutcheon and Pusey 2011). Media concentration also causes only certain views and information to enter the public sphere, and may be biased instead of impartially examining both sides, as large corporations follow their own views or agenda. This is why the role of a public broadcasting service is crucial, which will be discussed later. Consolidation of the media is also closely tied to ownership and vested interests. Many media companies source their information from a news agency, or news wire which is a service that provides news from journalists who provide the pipeline of stories, reports and information to media companies. This pipeline can consist of news stories that are broadcast on television, newspaper articles, magazine articles and radio stories. (Paterson 2005). In Australia, the dominant news agency is Australian Associated Press, owned by Newscorp, Fairfax and Seven West Media. This ownership of Australian Associated Press by the three major media companies reveals the true monopoly over information in Australia. This is

Get Access