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Nba Feasibility Report

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The Forthcoming of the IBA National Basketball Association Expansion Overseas Prepared for David Stern, NBA Commissioner Adam Silver, COO and Deputy Commissioner Heidi J. Ueberroth, President, Global Marketing Partnerships and International Business Operations NBA Headquarters Olympic Tower, 645 5th Ave. New York, NY 10022 United States Prepared by James Blankenship SVP Team Marketing and Business Operations NBA Development and Expansion Team National Basketball Association December 4, 2008 MEMORANDUM TO: NBA Commissioner, David Stern and League Advisors FROM: NBA Development and Expansion Team DATE: December 4, 2008 SUBJECT: National Basketball Association Expansion Overseas …show more content…

To ensure a successful expansion, we recommend the following implementation plan: 1. Have an IBA forthcoming date set for 2014. • Evaluate international markets and choose 11 candidate cities that would benefit the NBA expansion best. • Insure traveling plans, scheduling, and game facilities are appropriate. • Develop an effective marketing plan for the international basketball fan. • Expand the current NBA development league to European countries by 2010. 2. Expand the 29 teams in the NBA to 40. Adding 11 teams and separating into two conferences. • Keep the conferences divided into East and West like they currently are. • Add The 10 European Expansion Teams to the new IBA’s Eastern Conference. • Move five of the teams that are currently in the NBA’s Eastern Conference to the Western Conference. The result would be 2 Conferences, an Eastern Conference and a Western Conference, each containing 20 teams, 10 teams in the East would be located outside the United States. Our suggested implementation plan will undoubtedly increase the NBA’s long-term profits. We view international expansion as an opportunity cost that will eventually benefit the NBA. Expansion of NBA franchises overseas instead of within the boundaries of the United States is much more expensive, but the potential profitability and marketability of the selected franchise cities overseas outweighs increased costs of overseas expansion implementation. Introduction It

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