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National Amusements, Inc.: A Case Study

Decent Essays

Part B:
CBS and Viacom are two of the United States largest media conglomerates collectively owning hundreds of television networks. Examples of which include MTV, BET, Nickelodeon, CBS and affiliated programing, radio broadcasting services (CBS broadcasting), and motion pictures company Paramount Pictures Corporation. National Amusements, Inc. is the parent company of both Viacom and CBS Corporation and either indirectly (through subsidiaries) or directly owns about 80% of the voting stock of Viacom and CBS Corporation.
Prior to 2006, Viacom and CBS Corporation were one company, Viacom Inc. In the first quarter of 2006, the board approved a split to separate the entities into present day Viacom and CBS corporation retaining Sumner Redstone, the founder of Viacom, as the chairman and controlling shareholder of the two companies. The intent was to (a) resolve a dispute on who would succeed Redstone as CEO and to (b) improve stagnant stock prices facing large diversified media conglomerates at the time. …show more content…

In 2016, the companies explored the option of a merger due in part to the aging chairman Sumner Redstone with his daughter Shari, who together have controlling interest in the two companies through National Amusements Inc. At the time, however, the merger failed to make any progress as the board members and CBS chairman Les Moonves had concerns about the impact the merger would have on the well-being of the CBS shareholders. Late December of 2016, however, Shari Redstone pushed for re-negotiations due, in part, to the public announcement that Walt Disney Co. was planning on acquiring most of the assets of Twenty-First Century Fox,

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