Nantucket Nectars Essay

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

The Flowers By Alice Walker Written in the 1970's The Flowers is set in the deep south of America and is about Myop, a small 10-year old African American girl who explores the grounds in which she lives. Walker explores how Myop reacts in different situations. She writes from a third person perspective of Myop's exploration. In the first two paragraph Walker clearly emphasises Myop's purity and young innocence.

Strengths:-High brand awareness within the marketing world.-Extensive distribution of product throughout United States-A.1.Steak is sponsored by largest food company in U.S.-Product quality/longevity helped to perpetuate company name|Opportunities:-Can test piloted promotional rates for future pricing-Can assess manager’s ability to generate “on-the-fly” marketing strategies-Opportunity to test new steak sauce flavors in the market-Consumers continue to be satisfied with quality of old A.1. taste|

* Retail Company is growing- its direct-to-consumer business grew from 8%-11%, went from 155 stores before 2012 to over 200 today.

In Mammita’s Garden Cove by Cyril Dabydeen, the author uses the literary techniques questions, tone, and flashbacks to convey the main characters view on place. Max believes that he will have better opportunities in Canada rather than in his home country. This short story details his views on his life at this point, and how he is doing in Canada.

In the following analysis, we will first identify the key issues that Sunshine needs to tackle. We will then evaluate the current market conditions of the manufactured juice industry, Sunshine, and its competitors. To find a suitable market match for Sunshine, we will look into the behavior and characteristics of orange juice consumers. Afterwards, we

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

Chobani is a greatly successful company based in New York, where their Founder Hamdi Ulukaya moved to when he came to the states from Turkey (Chobani History 2016). Chobani is a company known for having the best Greek yogurt in the United States. Chobani prides themselves on having a high quality yogurt that is incomparable with any other brand of yogurt out on the market. This dedication the quality is what sets Chobani above everybody else is directly causing their positive business growth. By the end of 2015 Chobani’s revenue was at “$1.5 billion where their competitors were at $250 million” (Giammona 2015). What differentiates Chobani between its competitors is its dedication to the quality and the fact that the Chobani Greek yogurt is healthier than that of Dannon and in any other competitors brings as they use all natural ingredients on where others may have antibiotics and other unhealthy byproducts in their yogurt which can be poorer for health of the consumer. With Chobani’s small staff of 2000 employees and their solo headquarters and different type of product manufacturing, Chobani makes a huge difference in less mechanical and robotic form of creating the yogurt that those of the competitor’s process to creating quality within the product. Companies such as Coca-Cola or Pepsi Co would want to buy a Chobani there has been no offers them product differentiation such as the purchases the Coca-Cola has made with Vitaminwater (Martin, Sorkin

makes them add value to reputation of their brand. Their main strength is an ingenious

How can someone pursue a personal desire if they spent their life trying to conform? Alden Nowlan’s short story, “The Glass Roses” explores this through the protagonist, Stephen. Stephen’s personal desire to feel accepted conflicts with his feeling of having to become like the pulp cutters because he is not mentally or physically ready to fit in with grown men. This results in Chris finding a way to become his own person. Stephen’s journey to pursue his personal desire is shown through setting, character development, and symbolism.

Hawaiian Punch has much less control over the sale and distribution of the brand in the direct to store network and sold much less in volume, but does receive very high gross margin contribution after marketing. This network accounts for only eighteen percent of total brand sales but contributes forty-one percent of the gross contribution of the brand. The target market is also different from the finished goods network. In the direct to store model the target market is households with children six to seventeen years old, focusing on teenagers. This needs to continue since this category, carbonated soft drinks, is over twenty-eight percent of the total beverage market and has been growing in both volume and market share. By being in this distribution network, it allows for not only additional sales but the ability to target a different market segment, the teenage; who most likely drank Hawaiian Punch from the juice aisle and now will choose it from the carbonated drinks aisle.

| Weaknesses: * Pays extra payment for new flavor. * More expensive to produce than other sports drinks. * Deciding the segment to target. * How to position the product in the mind of its potential consumers

“The Flowers” by Alice Walker is a short story written in the 1970’s. The story focuses on Myop, a ten year old African American girl who loves to explore the land in which she lives. Carefree and naïve, Myop decides to travel further away from her ‘Sharecropper cabin’ and travels deep inside the woods to unfamiliar land where she discovers the decomposed body of an African American man. It is then Myop quickly grows up and suddenly becomes aware of the world in which she lives. The story relies on setting and symbolism to convey the theme of departing innocence.

The story "Flowers for Algernon", by Daniel Keyes, that we read in English was about a mentally retarded person, named Charlie who had an operation to increase his intelligence, but the operation was a failure and Charlie is slow again. He wants to move now so society won’t ridicule him for being slow again. Daniel Keyes wrote this short story for good reasons. Daniel Keyes wrote "Flowers for Angernon" to show people from an outside look on how we treat mentally challenged people. When you treat people as you always do, you don’t see how mean or how cruel it really may be. It could just be your personality or the way you were brought up. By him writing a story on a mentally challenged person wanting to become smart to

Q1:From a social responsibility standpoint, if the owners of Nantucket Nectars were to sell their company, they would have an obligation to the current employees. One thing they would need to do, is inform the employees about the deal, in a timely manner, this way current employees would be able to find another job if necessary.