preview

My Library : Daytona State Collegegale Database

Better Essays

Skip to Content My Library: Daytona State CollegeGale Databases Close Logout My Library LinksEnglish Sign in with GoogleSign in with Microsoft Academic OneFile Search Assist Off On Search... Submit Advanced Bookmark More Browse by Discipline Listen Twenty years later John Motavalli Adweek 's Marketing Week. 30.13 (Mar. 27, 1989): p18. Copyright: COPYRIGHT 1989 e5 Global Media, LLC Full Text: Twenty Years Later Woodstock defined the Sixties; now marketers are lining up to catch the glow of Woodstock II. John Roberts has to laugh a little. The tangled marketing plans for the 20th anniversary of the 1969 rock festival in upstate New York--the event that epitomized the Sixties Generation in one fell, muddy swoop--have become, well, embarrassingly corporate. Roberts, one of the original promoters of the rock festival, has been locked in a long-simmering feud with the license-holder of the Woodstock name, media giant Warner Communications Inc. (about to become the mega-merged Time-Warner Inc.), over a proposed reunion concert to be held this August. For all those graying ex-hippies out there who remember an Aquarian Age when rock belonged to the people and bands like Jefferson Airplane and Santana styled themselves as revolutionaries, this development alone may seem both depressing and bizarre. What hath 20 years wrought? The reunion of the Sixties "counter-culture" is in the hands of the largest communications company in the world, the same folks that bring us Police

Get Access