Skip to Content My Library: Daytona State CollegeGale Databases Close Logout My Library LinksEnglish Sign in with GoogleSign in with Microsoft Academic OneFile Search Assist Off On Search... Submit Advanced Bookmark More Browse by Discipline Listen Twenty years later John Motavalli Adweek 's Marketing Week. 30.13 (Mar. 27, 1989): p18. Copyright: COPYRIGHT 1989 e5 Global Media, LLC Full Text: Twenty Years Later Woodstock defined the Sixties; now marketers are lining up to catch the glow of Woodstock II. John Roberts has to laugh a little. The tangled marketing plans for the 20th anniversary of the 1969 rock festival in upstate New York--the event that epitomized the Sixties Generation in one fell, muddy swoop--have become, well, embarrassingly corporate. Roberts, one of the original promoters of the rock festival, has been locked in a long-simmering feud with the license-holder of the Woodstock name, media giant Warner Communications Inc. (about to become the mega-merged Time-Warner Inc.), over a proposed reunion concert to be held this August. For all those graying ex-hippies out there who remember an Aquarian Age when rock belonged to the people and bands like Jefferson Airplane and Santana styled themselves as revolutionaries, this development alone may seem both depressing and bizarre. What hath 20 years wrought? The reunion of the Sixties "counter-culture" is in the hands of the largest communications company in the world, the same folks that bring us Police
John Roberts, Joel Rosenman, Artie Kornfeld, and Mike Lang were the minds behind the creation of these “Three Days of Peace and Music”, the oldest of which was only 27. This festival, and all the music played during this time, was extremely influential. Americans at this time needed a weekend of peace, for tension was high. At this time Nixon was threatening to bomb North Vietnam, over 35,000 U.S. military personnel have died in the line of duty, and communism was terrifyingly close to America. Friends and family were overseas, and this music festival was a way to spread the idea of peace and love through a medium that was understood by all: music. This festival would not have occurred if it was not for the high tensions and influence of countureculture through popular music at the time.
Have you seen those weird music festival T-shirts that people wear and wonder what someone could possibly want to wear that for? While they’re sometimes meant to catch attention of people so they may want to look up the festival, it also serves as a reminder for many amazing memories for the two or three-day event. For a long time now music has changed people’s lives in many ways. It has brought people to fame and lifted many out of depressions. But, to those who haven’t experienced a festival, or even live music in general, you have been missing out an amazing social experience like no other. From the kings of festivals like Woodstock or Coachella to the lesser known ones like Rock on the Range (Hard rock/metal based) and Day for Night (variety) there are hundreds to pick from. One of my favorites is Carolina Rebellion which takes place right in this state.
The Sixties, by Terry H. Anderson, takes the reader on a journey through one of the most turbulent decades in American life. Beginning with the crew-cut conformity of 1950s Cold War culture and ending with the transition into the uneasy '70s, Anderson notes the rise of an idealistic generation of baby boomers, widespread social activism, and revolutionary counterculture. Anderson explores the rapidly shifting mood of the country with the optimism during the Kennedy years, the liberal advances of Johnson's "Great Society," and the growing conflict over Vietnam that nearly tore America apart. The book also navigates through different themes regarding the decade's different currents of social change; including the anti-war movement, the civil
In the summer of 1969, a music festival known as “Woodstock” took place for three straight days in Upstate, New York with thirty-two musical acts playing, and over 400,000 people from around the world coming to join this musical and peaceful movement. Woodstock started out being a small concert, created to promote peace in the world. Now, Woodstock is still being celebrated over 40 years later. This three day music festival represented the perfect concert for the “baby boomers” during a messy political time. Woodstock significantly impacted the counterculture era of the 1960’s in a number of ways; how it began, the ideas of the concert, the sense of union and love it represented and it
“Many commentators have since claimed that peace and good will arose not in spite of disaster, but because of it. The hunger, rain, mud, and unserviced toilets conspired to create an adversity against which people could unite and bond” (Cooke 178). Most of the fans present expressed how they felt about the war in riots and violence. “Woodstock Ventures retained its exclusive rights, but the memory of Woodstock Nation belongs to the world; it is irrevocably imbedded in American culture” (Cooke 179). Not only was the war an influence, but the gathering itself influenced the historical outcome. “The most common feeling among all parties-producers, musicians, audience, town, and nation-was the sense of history in the making. It was the largest group of people ever gathered, and the greatest roster of musicians ever assembled, and it became the defining moment of a generation” (Cooke 178).
The Woodstock Music Festival is the most famous 1960s rock concerts, made by four promoters who did not know what exactly they were doing. Even with no experience they still managed to create an impressive masterpiece of a concert that truly captured the feel of the 1960s, with acts by Jefferson Airplane, The Who, Grateful Dead, Janis Joplin, and Jimi Hendrix.
The Woodstock festival descended on Bethel, New York promising three days of peace and music. Event organizers anticipated 15,000 people would attend but were overwhelmed by the 300,000 people that flooded this rural area of New York state from August 15 -17, 1969. While these facts are well known and indisputable, the festival itself has proven to be a controversial endeavor. What began as a small business venture was soon brimming with the controversy of an entire decade. It becomes clear when examining the strikingly different accounts of the festival that reactions varied depending on the fundamental values and personal circumstances specific to each observer and to the
For Americans, the 1960’s were a time of both unnerving turmoil and exciting change. Following on the heels of the 1950’s themes of tradition and conformity, the contrasting events and attitudes in the sixties constituted a perfect storm leading to a reconstruction of American social, cultural, and political ideals. Although each decade has experienced identifying features, events occurring during the sixties provided for a definitive coming of age era for the United States. While much of this revolution can be attributed to the events themselves, the medium used for disseminating these ideas bears some of the responsibility. Throughout the decade television replaced radio and newspaper as the primary source of news and entertainment.
Let It Be, Strawberry Fields Forever, Revolution, and many other songs by the British rock band, The Beatles, helped shape the counterculture movement. Many songs by The Beatles supported the ideas of rebellion, freedom and drug use. The Beatles were the most popular musical group in the 1960s, and they were loved and idolized by many. They are still considered to be one of the greatest, if not the, greatest musical group ever. Although the Beatles were the most popular and influential rock group of the time, eclectic groups and singers of all different genres helped shape the music scene in the 1960s, such as: Bob Dylan, the Beach Boys, Jimi Hendrix, Janis Joplin and the Who. Music by all of these artists “reflected the new sexual permissiveness and drug trends” (The American Experience 2). In 1969, a music festival called “Woodstock” was put together. It lasted for over three days and around 500,000 people came to listen to the music. Artists like the Grateful Dead, Jimi Hendrix, and Janis Joplin. The majority of the people that attended the festival were hippies. Hippies wore loose clothing, for the most part advocated drug use, and promoted peace and love. Woodstock showcased a moment in time where an entire generation became empowered and realized that they needed to break away from the status quo. Music had a huge influence on the baby-boomer generation and the counterculture of the 1960s as a whole.
Woodstock has been portrayed by the media to be the most important and influential festival of the sixties, however that may not be the case. The Monterey Pop Festival is one of the pre-Woodstock festivals that had the same or more effect on the culture of the 1960s. The Monterey Pop festival took place directly in the center of the counter culture seen during the movements’ most important year, 1967. The summer of 1967 is the most important year of the hippie movement because it gave the movement nationwide awareness. It may have also led to the demise of the Cultural Revolution. The best example of the summer of love was where it originated at the corners of Haight and Ashbury Street in the bay area of San Francisco, California. This would be the location of the year’s most important rock festival (Perone 1). The narcotics LSD and Marijuana were the fuel for the Bay Area music scene. The drugs were at the height of their use in 1967 influencing the various psychedelic acts that were then becoming nationwide hits. Some of the area bands that would soon gain importance in the music world were The Grateful Dead, The Jefferson Airplane, Big Brother and the Holding Company, The Steve Miller Band, and Santana. In the striving music and cultural scene America’s first
Although the 1969 Woodstock Music and Art Festival lasted for a short three days, it’s legacy still lives on. First off, Woodstock brought us more drawn to the music industry. The festival was memorable because it was one of the first events that introduced the world to how influential a music festival can be. Of course various music events have taken place long before Woodstock, but it wasn’t until then that people began to notice the capability to bring everyone together. The emotion of seeing so many bands clustered together was possibly the main allure that attracted so many people nation wide.
The cultural process of Woodstock consisted of rejoicing in the different styles of music and in each individual that came. The festival included many social dramas. Individuals, in that number, are bound to have differences. Woodstock taught people, approximately 400,000, how to resolve their issues by sharing a common goal. The celebration helped to advance the ideas of peace and unity throughout the generation.
They knew that they were all on our way to the same place to enjoy "three days of peace and music." Had the festival lasted much longer, as many as one million youths might have made the trip to Bethel. What started off as a promotion for a music studio, ended up as one of the most significant political and sociological events of the age. The main attraction of the festival was an all-star cast of top rock artists. Some of the greatest musicians of the 1960s performed, including singers Janis Joplin, Ravi Shankar, Arlo Guthrie, and Joan Baez as well as the bands The Stone; and Creedence Clearwater Revival (Sandow, 1). Singer Joe Cocker and guitar player Carlos Santana, up to then unknown, became overnight stars. Some performers who were scheduled to appear could not due to traffic problems. Jimi Hendrix ended the event with a freeform solo guitar performance of "The Star Spangled Banner." The dictionary defines a hippie as one who doesn't conform to society's standards and advocates a liberal attitude and lifestyle. Most of the people at Woodstock were not hippies in the commonly accepted sense: a good half of them, at least, were high school or college students from middle class homes ("The Big Woodstock, 33"). But at Woodstock they exhibited to the world many of the hippie values and life styles, from psychedelic clothing to spontaneous, unashamed nudity to open and casual sex, and also illicit drugs. Youthful imaginations were
Music in the 1960’s took a major turn. Psychedelic drugs began to influence bands and songwriters, resulting in a wide variety of new genres. Some of the popular bands included Pink Floyd, the Grateful Dead, Jefferson Airplane, Janis Joplin, and the Beatles. In 1969, the small town of Woodstock in upstate New York hosted a three day event known throughout the world as The Woodstock Festival: An Aquarian Exposition: 3 Days of Peace and Music. Thirty two artists performed in front of an audience of 500,000 people. This event was highly influential and considered by many as one of the greatest moments in music history. Throughout three days, the bands listed above, and more played and young hippies gathered, listening to the music, experiencing sexual and drug influenced days.
Attention Getter: When we think of the beginning of music festivals it takes us back to 1969, when 400,000 hippies gathered at a 600-acre dairy farm from all around the country to watch the iconic Grateful Dead, Jimi Hendrix, and more perform.