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Mr Pluto

Good Essays

Marketing Report

River Link Ltd.

Introduction

River Link Ltd. (RLL) is a manufacturing company, producing hot drinks such as tea or coffee for big retailers. Our task is construct an appropriate marketing plan for entering on food beverages market.

Analysis of Interview

6 Interviews were conducted to investigate attitudes towards hot drinks and habits. Summary of respondents’ answers is presented below. | Chocolate consumers | Non-chocolate consumers | | Female/male | Female/Male | | <24 (female) | 25-54 (male) | >54 (female) | All | Q2 | indulgence | indulgence | Relaxing | Coffee - gives power | | | | | Tea - refreshing, tasty | Q3 | supermarket | supermarket | corner shop | Coffee - little …show more content…

Food Beverages are most popular in age groups 35-44 and 45-54 (69% and 64.5%) with income higher than 15 000. | | | Technological | 1. Entry barrier: immense investment on manufacturing equipment and plants.2. Possibility for some companies to adjust already used equipment.3. Food market needs continuous investment on Research of Customer needs & Development of products |

| | Probable Impact on Corporation | | | High | Medium | Low | Probability of Occurrence | High | | Social | | | Medium | Economical | | | | Low | Political | Technological | |

The most important conclusions are based on economic and social factors. If we join them, we can see that FB market is growing with growth of population. If no out-standing situations occur, we can assume that this trend is stable and market’s forecast will not change. The possible danger is a change in regulations or a dramatic change of cocoa beans price. The other scenario of decreased demand would be in case of deep crisis, where households income shrinks. Both possibilities will have immense affect of Food Beverages Market.

Competitor audit
Strong
Basic method to describe business environment is Porter’s five forces analysis.
Low
Medium
Medium
Medium

In order to understand competitors power, it is necessary to compare their share in sales.

Company | SALES in 2011 (£M) | Share in SALES | Sales 2011/2009 | Wander (Ovaltine,

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