C. Competitor Analysis
Film Exhibition Platforms With the advance of technology, in addition to the traditional distribution of films in cinemas, television and video are now also available to producers. Television plays an increasingly important role in film exhibition thanks to the emergence alongside traditional broadcast channels financed by advertising and/or license fees, of encoded channels for which a charge is made and whose arrival has been made possible by the development of cable and satellites1. This new category of channels may itself be divided in two, those charging by monthly subscription (premium channels) and pay per view channels. Similarly, the video sector is an expanding method of film exhibition as most households now have a video recorder. This sector principally covers the purchase and rental of pre-recorded film cassettes. However, the traditional vehicle for distribution remains the cinema, though this sector has seen significant changes. There is a trend towards the grouping of cinemas within a small number of national or regional circuits with independent cinemas not part of a circuit now being the exception. This development is explained primarily by the very substantial investment entailed by the modernization of existing cinemas and the appearance of cinema complexes. Cinemas in these networks, mainly located in urban areas, either in town centers or in the suburbs, are designed to meet the new demands of the public in terms of comfort
The Frontline film Separate and Unequal discussed about creating a new school system; however, there are opposition by others who wants to maintain the current school system. If we look at the perspectives of the two groups, it is understandable in why there is support and opposition from the people of the city. The supporters of the new system wants a system that can provide better opportunities for their children without any violence. As the film claimed “the school was not teaching and were only babysitting the children”, which was likely a reason why there was a need for a new school system. With the chaotic and uncontrollable situation in the current system, many supporters have push forward the idea of a new system in a new city. From
4. Din, Yangon. (2007). Titled: The dynamics of the movie industry: Theatrical Exhibitions & DVD rentals. The University of Wisconsin.
To provide an analysis and make recommendations to increase revenue in the movie exhibition industry.
A market analysis was first taken out on Reading Courtenay; one cinema under the Reading brand name situated in Wellington. From this analysis, it became apparent that the Internet was one of the company’s largest competitors. Upon further research, the problem revealed to be at such a large level, one single cinema would not be able to control it alone. The view for the marketing plan had to be changed and instead would now support a company-wide view.
There are basically six technology-driven threats to the traditional rental model: (1) Cable companies offering Video on Demand (VOD), (2) online movie downloads, (3) online movie rentals, (4) disposable DVDs, (5) illegal movie downloads and DVD copying, and (6) Digital (or Personal) video recorders (DVR). (Jackson) One could also consider traditional pay-per-view (PPV) as and additional substitute. Only one of these seven, online movie rentals has proven to be a major competitive substitute for traditional movie rentals. All other areas, except traditional pay-per-view are expanding rapidly, but some face significant challenges.
Although cinema is now a priority, some feel as if cinema is no longer the cinema when it was first established. Movies no longer have that special feeling like viewers once had. Today, films are not only shared within a theater, if one pleases they could always have the same experience elsewhere. Moreover, with technology expanding, it takes away the importance cinema once had. “The
My analysis will cover competition from substitutes and the change in buyer behavior and demographics. I will use the five forces model of competition and a SWOT analysis along with other sources of analysis. The information and recommendations that follow will provide you with the insight and building blocks to compete in the movie exhibition industry.
Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of
Media changes drastically over short periods of time because of digital convergence. Just in the past decades it has become much more advanced and useful for people all around the world. There has been an extreme advance in media technology, especially that used in film industry. This includes the creation of analog-to-digital converters, technology convergence, and the changes in the media industry and audiences. In this article, I will analysis how digital convergence impact on the film industry structure, forms of consumption with the innovation of revenue models and cultural production.
With Film Analysis comes the analyzation of films and movies that depict narrative structure, cultural context, the evaluation of discourse, and many other approaches. The film, “Friday” (1995), is a comedy and drama that displays the relationship between two childhood friends growing up in an impoverished neighborhood. These two friends became affiliated with a neighborhoods drug dealer, and were startled and clueless as to how they were going to come up with the money they owed him by the end of the night! The characterization, setting, and conflicts are the three main elements, in which are portrayed can indicate the analyzation of contributing a larger meaning of this particular film.
With the introduction of new technologies and the development of electronics products, people are now having more opportunities to view movies. However, home viewing is still the most popular way of watching movies. Accordingly, Movie rental has become an industry. This essay will give a detailed analysis of the global leader in the movie rental industry, Blockbuster.
Since the 1950’s the use of new technologies in the Film and Television industry has increased dramatically. From the equipment used to create the moving pictures, the technology we use to view these scenes and the techniques used to capture or produce the animated films and live shots, technology is forever expanding and growing. The Film and Television industry is a major contributor to the Australian economy, directly contributing $5.8 billion to Australia’s GPD (Gross Domestic Product). In this essay I will discuss the positive and negative effects of paid television and streaming services on the industry and whether those effects will be positive for the industry’s future. The key features I will be looking at are;
The film industry has always been somewhat of a dichotomy. Grounded firmly in both the worlds of art and business the balance of artistic expression and commercialization has been an issue throughout the history of filmmaking. The distinction of these two differing goals and the fact that neither has truly won out over the other in the span of the industry's existence, demonstrates a lot of information about the nature of capitalism.
Before the advent of movie rental stores, to watch a new movie, people had to go to theatres or cinemas spending a lot of money. Video rental was the answer to the new needs. Since the 90s, video rental industry has become a very big business; in those years, rental prices rose as more and more people began renting movies. At the same time, new players entered the market creating strong competition inside the industry. In the last years, the field of home entertainment has changed dramatically because of the presence of Internet and new technologies (Recorded DVD & Video in the United States, 2009).
The film industry has continuously changed since its inception due to rapid technology advancements. Camera technology has been a key factor that has influenced the growth of filmmaking. The first motion picture in the world was produced in the early 1880s, and the first public screening occurred ten years later. It didn’t take long for the quality of films to improve as new filmmaking equipment emerged. Ever since the first movie was produced, the film industry has been continuously changing in response to emerging filmmaking technology. Introduction of digital photography and digital data storage along with the development of internet significantly influenced the film industry (Barsam, 2015). These technologies contributed