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Movie Analysis : Film Exhibition Platforms

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C. Competitor Analysis
Film Exhibition Platforms With the advance of technology, in addition to the traditional distribution of films in cinemas, television and video are now also available to producers. Television plays an increasingly important role in film exhibition thanks to the emergence alongside traditional broadcast channels financed by advertising and/or license fees, of encoded channels for which a charge is made and whose arrival has been made possible by the development of cable and satellites1. This new category of channels may itself be divided in two, those charging by monthly subscription (premium channels) and pay per view channels. Similarly, the video sector is an expanding method of film exhibition as most households now have a video recorder. This sector principally covers the purchase and rental of pre-recorded film cassettes. However, the traditional vehicle for distribution remains the cinema, though this sector has seen significant changes. There is a trend towards the grouping of cinemas within a small number of national or regional circuits with independent cinemas not part of a circuit now being the exception. This development is explained primarily by the very substantial investment entailed by the modernization of existing cinemas and the appearance of cinema complexes. Cinemas in these networks, mainly located in urban areas, either in town centers or in the suburbs, are designed to meet the new demands of the public in terms of comfort

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