Mountain Man Brewery

Academic Integrity Statement: I have read and understood the Academic Integrity guidelines for Kaplan Open Learning and the University Of Essex, and declare that this assignment conforms to all of the rules and regulations contained therein.

Read the Academic Integrity: Student Code of Conduct section in Penn Foster 's Undergraduate Catalog and Student Handbook carefully. Discuss what the policy means to you and include ways that you 've learned

When reviewing Rasmussen’s policies of academic integrity, the first very important step is to ensure that each student is informed as well as equipped to take on the assignments that are asked of them. As the instructor, it is important to continually make sure expectations are placed before the students in a clear, understandable, and attainable manner. Additionally, that resources are made available to help them meet these expectations.

The Boston Beer Company, Inc., founded in 1984, is a leading brewer in United States, offering wide variety of high quality full-flavored, handcraftedbeers. It is distinctive due to the time-honored recipe of brewing and authentic, consistent quality of alcoholic beverages. Samuel Adams Boston Lager is the pride of BBC, regular handcrafted beer “stands for quality, inner self-worth, authenticity, and unique New England or Yankee toughness” ( Martin Roper, Chief Operating Officer). Unfortunately, the company experienced the failure of conquering light beer segment

The memorandum will analyze the proposed new product launch of Mountain Man Light (MMLight) for Mr. Chris Prangel, the future owner of the Mountain Man Beer Company (MMBC). More specifically, the memorandum will consider the advantages and disadvantages of launching MMLight, as well as a cost-volume-profit analysis of the proposed new product launch. The memorandum will conclude with recommendations for Mr. Prangel’s consideration.

The principle of academic integrity stretches beyond the limits of a classroom. Good students are honest with themselves, their professors, their roommates, and their community.

Chris is considering the production of a light beer for Mountain Man Brewing Company as a way to compensate for the recent decline in sales and increase in the market for light beer sales. How can the production of a light beer appeal to a younger demographic. What about their light beer will be different from competitors. How much is this new product going to cost and how will he go about launching the new product. How long is it going to take before the company begins to break even and then make a profit?

4. Maintain brand equity with the distinctive bitter flavor and slightly higher-than-average alcohol content of Mountain Man Lager.

With Mountain Man Beer Company (MMBC) experiencing recent declining sales for the first time in its history representing a 2% loss in revenue the previous year and prospect of continuous decline, Chris is considering launching Mountain Man Light Beer as a brand extension aligned with changes in beer drinkers’ preferences, seeking to maximize market coverage while minimizing brand overlap and at same time avoiding any brand equity damage, as its core consumer segment is quite different from the new targeted consumer segment.

Mountain Man Lager is currently offered by MMBC and is considered a premium beer product. Lager beer is generally seen to be in the mature stage of the product life cycle, and this carries implications for MMBC in terms of proposing appropriate measures to address the declining sales of its

According to The International Centre for Academic Integrity honesty, trust, fairness, respect, responsibility, and courage are the six fundamental values of academic integrity. From Erica’s viewpoint of the situation highlighted

Within the craft beer market, consumers have many products to chose. A product is anything offered within a market that which fulfills a want or need (Armstrong & Kotler, 2015). In 2012, over 1,750 breweries operated in the United States (U.S.), with over 1,920 the following year (Brewers,

Boston Beer Company (BBC) has enjoyed much success with their craft beers with Samuel Adams as their main focus. Being the leader of this segment, overtopping five of their competitors combined (Exhibit 1), the company now must decide how to take advantage of the light beer market. Boston Lightship, their current light beer, had been a small contributor in BBC’s product line. Currently, it is facing dwindling sales with product volumes down from 12 000 cases per month to 3000 cases per month.

Academic integrity can be summarized as the pursuance of higher education in a scholarly fashion and the value of learning without

Academic integrity is the code of academic conduct that is set forth by educational institutions. It is the catalyst for the mission of most institutions. The expectation is that students will be honest and responsible as it pertains to academia. It defines the academic rigor in research and academic publishing and gives value to the institution (Spain & Robes, 2011). Academic integrity also applies to the way that an individual behaves both personally and professionally, and is a true measure to the worth of the degree that is earned. This standard of behavior applies to both students and faculty. In short this is just thief of