After generations, mooncakes came to hold a slightly different meaning to the Chinese in America, but nevertheless, the traditional pastries are valued as a piece of their Chinese culture as they continued to clash with those in America. Asian American have slowly lightened their adherence to the traditional versions as their choice of mooncakes and for many, having mooncakes just became a formality during the Mid-Autumn Festival. Even though mooncakes do not hold the same values as those in China, mooncakes are still nonetheless deemed important especially when they came under attack by American culture in 2007. Asian Americans in California came into conflict with the state’s health officials when they wanted to impose regulatory …show more content…
With appearance being the first aspect that is taken notice of any food, chefs from both the East and West have taken the initiative to alter the presentation of mooncakes. To attract more consumers, some simply changed the color of the mooncakes, from the traditional golden brown to a rainbow variety of colors. With the increasing number of fillings, colors of the skin are often used to help denote flavor. For instance, a dark green is used in Starbucks’ matcha green tea flavored mooncake (Starbucks Mooncake). Brighter colors like purples and pinks have also been used purely for aesthetics, which functions as another way of keeping mooncakes interesting. While less common, some have also ventured out to include multiple colors on a single mooncake. Although certain colors can ward off consumers, for example, like with an unnatural deep blue colored mooncake, the inclusion of different colors helps mooncake industries keep up with constantly changing societal demands. Even with the dramatic changes to the traditional mooncakes in the last couple decades, the chefs of the round pastries seek to maintain at least one original characteristic of the staple of the Mid-Autumn Festival as a sign of respect. Some may choose to change the filling, the shape of the pastry, or even both, but …show more content…
The mooncake industry has a surprising back story regarding its packaging as it makes billions of dollars each year. In a research done by Sohu Business, it was found that while only 20% of the costs go towards making the actual mooncakes, China spends about $122 billion dollars on the production of mooncakes as a whole annually, with the value of packaging materials reaching upwards of $45 billion dollars in 2009. The large amount of money spent by the Chinese reflects the continued importance of the pastries in more recent years. Also, by 2009, China’s packaging material waste accounted for a third of the country’s solid waste (Sohu Business). Even though the amount of waste created from the packaging of mooncakes is an incredibly large amount, it is a result of mooncake industry continuing their efforts in keeping the popular pastries a billion-dollar
Student name:WenJieGUO Student code:GEC000009P Unit code and name:VU21389 Design and review a project Task1 1.Make sweets cakes sell them. 2.Sweets strawberry cake 3.-buying the ingredients/materials -making the product -selling the product -doing advetisement 4.Next week 5. -buying the ingredients one day -making the product one day -selling the product one week
White American women viewed Thai food as a quick getaway for viewing the Thai culture as they made variations labeled as Siamese (Padoongpatt 21). This relates to the argument because Thai cuisine was able to create a false sense of cultural knowledge; much like how people will claim orange chicken is their favorite Chinese dish, they are both things that White Americans claim makes them more multicultural. This leads into Padoongpatt’s next major point of changing geography. During the 1960 and 70’s, an influx of Thais decided to come into the United States, legally and illegally, with it came the uprising of both domestic access to Thai ingredients and Thai restaurants. This brought forth the fanfare of White Americans falling in love with the Thai people through their culinary treasures presented in their aesthetically traditional restaurants (Padoongpatt). This phenomenon can be attributed to the liberal multiculturalism found in the Los Angeles area because only through Thai cuisine was Thai America able to gain
The author further convinces the reader of the negative economic impact that convenience foods have by providing a chart from the NSW environment protection authority which provides that each year in just one state the cost of processed food waste is approximately $360 million is wasted on packaged food, $240 million on frozen food and $170 million on takeaway. In contrast of this the author communicates that if people grew their own food they would value it too much and hence there would be no waste.
Being Chinese-Vietnamese American, I have always seen myself as being very unique. In addition to celebrating the Western holidays such as Halloween, Thanksgiving, Christmas, New Year’s, and Valentine’s Day, my family celebrates our mixture of Chinese and Vietnamese cultures with two other big holidays: Lunar New Year and Mid-Autumn Moon Festival. Although many cultures celebrate holidays differently, one thing is always consistent in most of these celebrations: the important role of food.
With the seemingly unstoppable growth of the world’s population and a projected global population of nine billion by 2050, the matter of whether or not there will be enough food to support the world’s populace is brought into question (Parfitt, et al., 2010). However, amid the concern for an adequate food supply, there is an immense amount of food waste produced by the world, including the United States. In fact, “according to the Natural Resources Defense Council as much as 40 percent of all food produced in the United States never gets eaten and typically ends up in the landfills or goes unharvested in the field “(King, 2015).
A European or North American consumer wastes almost 100 kilograms of food annually, which is more than his or her weight. Reducing the amount of food that is produced in the United States has been a great challenge for decades for the American Society. One of the great challenges that is preventing the solution to this issue is that the major part of the society is not recognizing the effect of this issue. Similarly, in his article “Can We End America’s Massive Food Waste Problem?”, the author Mr. Karim Chrobog discusses how aware are the American people on matter of food waste and the major reasons why the wastage of food is growing fast in the United States. Chrobog explains that different advertisements have changed how consumers choose their food making them to be picky on how they get their food products. Furthermore, he presents some statics that explains the food wasted in the United States is much larger than any other country in the world. In addition, he claims that expire date labels and the food not meeting the consumer standards in the stores are the major causes of the food waste that is happening today. He demonstrates that technology can be used a means of solution to combat the issue of food waste by presenting an app that has helped in the reduction of food waste by cooperating restaurants and stores with charity organizations feeding hungry people the food that was going to be wasted. Consequently, he stated that people
“Dark, earthy, natural, intense.” These four words can be used to describe almost any aspect of Pana Chocolate’s range of raw, organic, handmade chocolate bars. The brand, founded in Melbourne, offers a range of chocolates available in the health food section at supermarkets that appeal to a range of consumers needs, being ethically produced, raw, organic, dairy, soy, egg and refined sugar free, vegan, and made from all natural ingredients (Pana Chocolate, 2017). Priced at $7.95 on their website (http://www.panachocolate.com), they are on the higher-end scale of the standard chocolate market, however the product oozes luxury throughout and lives up to it’s higher price point. This report will focus on the marketing implications of the packaging design choices made by Pana Chocolate in regards to this range of products.
The United States of America is commonly known as a melting pot of different cultures and groups. Due to extensive immigration from numerous countries since the 1800’s, American society is characterized to be culturally diverse. Asian-Americans, who have a rich history in the United States, have positively blended into the American society with their inborn cultures. Asian-Americans have been identified as the largest group of immigrants with high levels of income and proper education. However, American society has traditionally been conservative and didn’t have particular interests for Asian-Americans. Instead, Asian-Americans were secluded from the activities of white conservatives and were labeled as a separate group altogether. Thus, in
People no longer use the term “Japanese American” in today's society. Instead, they are no longer thought as a separate group and are incorrectly categorized as “Asian American”, along with Vietnamese American, Chinese American, etc. Japanese Americans have an extremely unique background in terms of their origins, history, and struggle with racialization. Like many ethnic groups, Japanese Americans have been subjected to many different portrayals throughout American history. Even though cultural separation and suspicion are deemed as immoral, such practices toward them were thought to be necessary by the American Government. For a good amount of time, they suffered from racial hostility and violence. Now, in an age where cultural diversity
One of the most prevalent issue in today’s world is racism. The prejudice and racism against Asian Americans seems to never end. Either it’s a nasty side remark about one’s looks or a judgment about one’s personality and abilities. In high school, one of my best friends was Vietnamese and I remember her going through quite a bit of problems. She was most definitely stereotyped and was supposed to be good at math and science, when in truth, she was horrible at both subjects. Instead, she loved history, cooking, and art. Offensive and wrong situations, similar to these, have been seen throughout history and are still seen today. My only wish is that by understanding Asian American culture and history, we can prevent the creation of stereotypes about people, as well as end the discrimination and make sure these events are never repeated.
The culture that I chose to present is the Asian American culture. It is one of the fastest formed ethnic groups that had their population grow 63% from 1990 to 2000 (Nguyen, 1). The history of the first Asian immigrants started around the gold rush in California. Many Asian immigrants wanted to pursue fortunes in America because of economic hardships in China. Many Chinese started moving to the United States in hopes to get some of the gold in California. Many Chinese were also contracted to work on the railroads in the United States where they worked in very poor conditions for little money and recognition for their hard work. The Chinese even demanded high wages for their work in these poor conditions, but ultimately they were shot
The color of food is an integral part of our culture and enjoyment of life. Who would deny the mouth-watering appeal of a deep-pink strawberry ice cream on a hot summer's day or a golden Thanksgiving turkey garnished with fresh green parsley?
Thesis- Finding your favorite pastry can be very hard with so many choices to choose from; however, when examining cookies or cupcakes one notices cookies are far more superior due to their convenience, flavors, and quality.
Changes witnessed over the last few years on mode of packaging and its economic impact.
Investigations into developing a more sustainable and eco-friendly aspect of every day life are becoming a major priority. Without such investigations or developments in not only the food packaging sectors, but in many other major industries, this planet along with its inhabitants will surely succumb to the human lust of consumerism and ultimately the waste that such hunger produces. The implantation of ecofriendly “green” packaging options would see a sharp decline in the amount of waste that is produced each year and give the ability to recycle and to produce new items from previously used packaging. In this report the team discuss the concept of biodegradable plastics and their future implementation as “green” food packaging alternatives to the current form of non eco-friendly plastics that are in existing use. Biodegradability refers to a composites ability to be degraded by bacteria or other living organisms, plastics such as these can also be susceptible to water and ultraviolet rays as sources of decomposition with this aspect being discussed within the chapters of this report. As apart of this report, team members assess the discovery, life cycle as well as the current or future applications of three different types of bio-plastic. Contained within is discussion on Poly-Lactic Acid, Novamont’s thermoplastic starch-based polymer and …