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Montgomery-Clark Essay

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Despite their long and successful history as a purveyor of powerful brands, Kimberly-Clark has found that it must compete for shelf more aggressively than ever before. As a result, the mighty manufacturer is utilizing Virtual Reality, detailed in-store mock-ups, and enhanced partnerships with major retailers to revolutionize how they compete, win, and retain shelf space in stores. To begin with, Kimberly-Clark’s utilization of virtual reality to test product design, in-store merchandising effectiveness, and assess and evaluate consumer behavior is the company’s first foray into leveraging the cutting edge technology to simulate the shopping experience and assess consumer behavior. Thus, putting Kimberly-Clark on the leading edge of how the retail industry is leveraging virtual reality and augmented reality as tool. …show more content…

Therefore, enabling Kimberly-Clark to push the envelope and further enhance their process for gathering data and making crucial product design decisions. Finally, Kimberly-Clark has utilized this new product design testing process to push through legacy barriers and expand their partnership with major retailers by involving them earlier in the product design testing process and seeking their feedback prior to requesting to acquire more shelf space. Furthermore, Kimberly-Clark has even utilized virtual reality to help their retail partners increase traffic in specific parts of their stores by sharing without the primary focus of the partnership being Kimberly-Clark acquiring more shelf

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