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Modern Technology In Business Essay

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Using Modern Technology To Improve Small Business Advances in technology over the last couple decades have transformed the way small businesses work and communicate, enabling jobs to be completed faster, more effective and more efficient. Technology offers plenty of opportunities for small businesses to make things like marketing and managing a team easier. Small businesses can implement business technology and level the playing field with larger organizations. A growing number of small businesses rely on technology to increase efficiency, manage expenses, grow profitability and improve performance. According to SMB Group’s 2015 Routes to Market Study, 29 percent of all small businesses view technology as helping them to improve outcomes …show more content…

The data can also give accurate delivery times. This in return will gain creditability for a business. Time tracking can mean the difference between an over-worked, stressed-out team and a well-oiled project machine. Time tracking software such as Mavenlink, Tsheets, and FunctionFox are great choices for small businesses just starting to use time tracking software.
Modern Marketing
Another example of a great way to use modern technology to improve small business is marketing. The core of any business success is in its marketing. Most parts of your business depend on successful marketing. This is exactly why using modern technology to improve marketing a small business is so important. For a business to be successful, the products or services it provides must be recognized by possible buyers. If a business is already known to people in the community and already has loyal customers this is not an issue. If a business is new and unknown to people, the business must act to make their products and services known to potential customers. There are several ways to use technology to market a business. One of the best ways is to take advantage of the power of local online directories to further improve a business’ “findability” on the web. Create profiles of a business on a Google Places page, a Yahoo Local listing, and the Bing Business Portal and apply solid Search Engine Optimization (SEO) techniques for best results. Establishing this

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