Mkt 571 Final Exams 5

3) How do intermediaries add value to the products they distribute? Find an example of a distributor that adds each of the six types of utility.

IKEA, a Swedish retailer of contemporary furniture, operates several stores in various Scandinavian countries, as well as in the United States and Canada. Which of the following describes IKEA 's level of commitment to international marketing?

2. Adrienne decides to add new sales representatives and increase advertising in her existing market for her current line of security systems. Adrienne is pursuing a __________ growth strategy.

Home Work Hour aims to provide quality study notes and tutorials to the students of ACC 291 Week 2

They've asked me to choose about two kinds of businesses and I have to choose one product of each of the firms. After I’ve done that I should describe the marketing techniques that they use to promote they're product.

“Describe the different roles in a business buying center. Then identify each member of the buying group in a medium-sized company that purchases components and assembles small household appliances?”

13. According to McCann-Erickson's concept of emotional bonding, the most basic relationship a consumer has with a brand is how he or she thinks about the: A. emotional ties he or she has with the product and/or brand. B. brand personality. C. product benefits. D. self-actualization motives for purchasing. E. self-esteem motives that will be affected by the purchase. 14. Research shows consumers perceive Miller beer as strong, bold, and adventurous. This is an example of how consumers assign a _____ to a brand. A. product rank B. personality C. product features D. unique selling proposition E. market rank 15. Hershey's advertises heavily around Christmas with ads that show only a picture of red, green and silver wrapped Hershey Kisses chocolate. Hershey's is using _____ advertising. A. transformational B. reminder C. rational D. emotional integration E. teaser 16. When Ford Motor Company was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. This is an example of _____ advertising. A. reminder B. transformational C. teaser D. emotional E. cognitive 17. When a person speaks on the behalf of a product or service based on his or her personal use of and/or experiences with it, a(n) _____ execution is being used. A. dramatization B. slice-of-life C. animation D. demonstration E. testimonial

1 List ways that Dell conducts research on its customers to continually improve products and services. What are the features of Dell’s research?

Although it is not possible to increase your IQ, it is important to realize that you can increase the ___ of your thinking

Reflect on each of these five topics and discuss how each may have an impact on your target market’s decision-making process.

1. Transaction why do people engage in trade? If one trading partner gains must the others involved in the lose an equal amount? Why or why not?

What is the company’s approach to market research? Which methodologies do you find most effective and which do you find least

14) The attitudes and behavior patterns of consumers making a purchasing decision are part of the

4. Which of the following is considered to be among the fastest growing areas of online

Advertising also encourages people to buy products by making them think that purchasing and consuming are the major