Misrepresentation Of Women In Media

Throughout the years women have been portrayed in media in many different ways. Women are often represented in movies, television shows, music videos, and pornographic films. They are seen taking on many roles, such as: mothers, wives, business professionals, and background roles. Many people have set stereotypes of women and they are often seen in media. These stereotypes may be negative or positive stereotypes, depending on the way women are being depicted within the specified source. Stereotypes may influence the way people view themselves and can affect them throughout their lives. They can also affect the way other people see a certain group. Some people believe the way women are portrayed in media affect the self body image of young girls and cause them to become promiscuous at a young age. Others believe this creates expectations of women should be like for men. When advertisements first became common, they often targeted this demographic to sell items making housework like cleaning more time efficient. This is still often seen in today’s society, home good advertisements seem to be aimed at women. There are several opinions on the effect the portrayal of women in media has on society.

Miss Representation conveys that media is derogative to the most powerful women in the United States. People learn more from the media than any other source because it is the message and messenger. Americans devote about 10 hours and 39 minutes daily to consuming media (Howard). The media’s misrepresentation of women in movies, television shows, and advertisements negatively shapes politics, our national discourse, children’s inquisitive minds, and ultimately society. The danger behind these stereotyped images of women is that their effect is subconscious, meaning we slowly become accustomed to a sexist portrayal of women without even immediately realizing it. To cease our unrealistic, prejudiced expectations of women, a culture change is necessary.

Miley Cyrus made media headline around the world, during and after her performance on one of America’s biggest award shows, MTV video music awards (VMAs). Miley Cyrus was accompanied by Robin Thicke a popular R&b musician, who also performed a song, however it seemed Miley Cyrus received the most backlash for her behavior and performance at the awards. Instantaneously a still shot from the performance went viral and immediately created a bad representation of women in the media.

Historically, social and feminist scholars have focused on media representations of gender roles and how they affect the lived experiences of women (Green, 2013; Soulliere, 2006). Gender is widely considered to be a cultural rather than strictly biological creation, and it is often constructed and represented through popular culture media such as advertisements, magazines, and television (Soulliere, 2006). While women have made great strides in expanding the culturally acceptable definition of femininity (or femininities), masculinity continues to be narrowly defined and policed by society (Soulliere, 2006; Tragos, 2009). This evidence of asymmetrical change in popular culture gender role portrayals suggests that more effort should be given to examining the representation of men and masculinities in media, and its influence on the lived experience of men.

That status of women in television programs is grossly misrepresented. Female sexuality on broadcast television is, in most cases, exaggerated and has set an unrealistic standard that real women are attempting to reach. Not only this, but it has created new expectations for men. With my personal project, I wrote letters to television executives—Robert Greenblatt, chairman of NBC Entertainment; Paul Lee, president of ABC Entertainment Group; Nina Tassler, president of CBS Entertainment; Dana Walden and Gary Newman, co-chairpersons of FOX Broadcasting—demanding that promote a better representation of female sexuality. As well as have a better representation of all sexualities, meaning more accurate depictions of lesbian women, bisexual women, and trans women.

I have actually not put much thought about sexism in media because as the movie supported, we were raised that way. We (as teenage boys) did not really question the "why" women were portrayed that way in the media. We simply accepted and enjoyed them. Miss Representation made me realize that there is a gender bias in media. This gender bias creates further problem by inaccurately representing the general population (focusing too much on male's perspective where half of the population is females). I was surprised because I was not expecting gender bias would play such a big part on injustice, specifically on fair representation on female perspectives.

The media tough guise video is a video that identifies some cultural developments dominion power of masculinity that have lasted over 30 years and its activities are viewed to be responsible for the modern day violence in the society such as, child sexual abuse, domestic violence, dating violence, sexual assault, crimes and murder, and shootings in the community because the masculinity wears some masks to disguise themselves for being tough.

The media is everywhere; phones, televisions, magazines, so it is hard not to be exposed to

The highlight on the latter raises a larger question about the radicalized sexual images of women today. It is most likely the society that is bombarded by the media’s usage of advertisements, television, billboards, magazines and internet. We are surrounded by the images that most people don’t have. Reality shows and entertainment are emulated and are the common choices for teens today. They may seem like harmless amusing entertainment but take a closer look, and you’ll see that the way women are portrayed is far from the truth. This may seems to be a successful marketing tool for several sources but its ways of showing malicious actions.

Language is a system of communication which consists of a set of sounds and written symbols which are used by the people of a particular country or region for talking or writing. It is considered as an art because when used it able to help a person develop or create a certain picture in the mind. Language being an artifact of culture means that it is an interesting thing that is created by the people. It is an aspect of their way of life of the people. It also helps in development of the people as writers and intellects. As a culture it is a people’s way of life and therefore the impact it has to human beings cannot be under looked.

“People learn more from media than any other single source of information” (Missrepresentation). This quote exemplifies how society learns and creates their standards about people, places, and things. All sources and mediums of media impact billions of lives every day. The media holds this power over society and it’s time to change that; especially when it comes to the media’s view of women. Women are constantly being misrepresented. This misrepresentation of women in the media is negatively impacting America by corrupting both the youth and adults. This is occurring because of the hyper-sexualization of women, wrongly portraying women in leadership positions, and creating stereotypes of women in movies and television.

Over the past couple of months, there has been debate over the Caitlyn Jenner story, a media icon that has recently transitioned from being male to female. Although she is, in fact, the most famous trans person of our time, the media’s portrayal of her as a naturally glamorous trans woman, distorts the image of what it actually is like to be transgender. The trans community have expressed their opinion on the topic stating Jenner is not an accurate example of the lifestyle experienced by most trans women. The National LGBTQ Task Force states that transgender people are twice as likely to be unemployed and four times more likely to live in poverty compared to the general population and even more so for trans women of colour.

The construction of gender stereotyping of females in the media is based on outdated and unfounded beliefs. Therefore it has had, and continues to have, a detrimental impact on our society.

What are the dangers for the companies to use such types of ads? What are the different reactions of men and women to this kind of ads ?

We are bombarded with advertisement every day, weather we are reading a magazine, grocery shopping, or browsing online. These adverts promote some type of product or service and use methods to persuade their targeted audience to by the product. A various number of adverts feature women; however a majority of time, these women are portrayed in stereotypical gender roles, in submissive roles and are sexually objectified. The representation of women in adverts beg the question: does the depiction of women in advertisement influence women’s image herself and hoe society sees them?