1. Most businesses should engage in e-commerce on the Internet. Do you agree or disagree with this statement? Explain your position. * 2. Why do you think there have been so many business failures among “dot-com” companies that were devoted only to retail e-commerce? * 3. If personalizing a customer’s Web site experience is a key success factor, then electronic profiling processes to track visitor Web site behavior are necessary. Do you agree or disagree with this statement? Explain your position. * 4. All corporate procurement should be accomplished in e-commerce auction marketplaces, instead of using B2B websites that feature fixed-price catalogs or negotiated prices. Explain …show more content…
Do you ever stop to consider whether you may have been misled? How could you tell the difference? 2. Brian Maynard of KitchenAid notes that the development of the Internet changed the problem of brand policing. What are some of these changes? What new challenges can you think of that did not exist in the preonline world? Provide several examples. 3. The companies mentioned in the case (e.g., Kitchen- Aid, RBC, Disney, and Coke) were well established and enjoyed strong brand recognition well before the advent of the Internet. Do you think online-only companies face the same problems as they do? Why or why not? Justify the rationale for your answer. No. Online companies are strongly associated with their domain name (google, ebay, amazon, etc.). As a result, users can be assured they are getting the real thing simply by knowing how to read a URL. Recent problems with DNS servers aside, users can be assured that if a URL reads "amazon.com", then they have reached the Amazon.com website and no other. Long- established companies, on the other hand, have to build their domain name recognition from the ground up. During this period, many users might be fooled by clever variations on the name. Real World Activities 1. Online trust providers such as eTrust ( www.etrust.org ) and others review privacy policies, including information collection and use, sharing and disclosure, and security, and then certify Web sites as meeting
eBay has a choice preferred standpoint. Regularly contributed similar to the world 's greatest store, and have a bigger number of things available to be purchased than anyplace else. However its maintainability props on patch up unstable ground as omnichannel world envision, for arranging purposes, that everything is available to be purchased in each commercial center, each methods, and each channel. Partaking connected shoppers may never get to that world, yet it 's a helpful arranging presumption.
1. Describe the main challenges faced by brand managers Marcilie Smith Boyle and Allison Warren. Of what relevant trends should they be aware?
Taking the advantage of the new opportunity available through e-business technology, let us analyze the e-Procurement system as a tool to interface with the existing BAL legacy information system.
You are researching direct foreign investment possibilities in African countries in the energy sector, either 100 percent owned or with a local partner. Which organization discussed in this chapter would you look to for help in developing a list of criteria for your decision?
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EBay’s business strategy originally used a two-sided platform, founder, Pierre Omidyar (1995), developed the firm out of, what he saw as a, ‘need’ or ‘niche’ in the market that needed accommodating. This niche was to develop lower search costs and find a way to determine a fair price in the industry. (I.e. a working price mechanism) Due to high search costs the ‘used goods and collectables’ market had suffered a stifled growth. Whereas the lack of a price mechanism in the market meant products were sold primarily through bilateral negotiation, through buyer and seller. This was an issue as it didn’t reveal the true prices in the market as little or no competition prevented competitive pricing strategies from emerging. However, the emergence of eBay’s auctions feature transformed Bi-Lateral trades into Multi-Lateral trades, facilitating efficient price discoveries. (R.Salehnejad, 2012, Note 3) In 2003 eBay introduced fixed prices using the ‘buy it now’ function in which eBay still benefited from a listing and commission fee. This effectively ensured that the merchant always got the price they wanted for a good, not necessarily the market price it deserved. Furthermore, in 2001 eBay introduced ‘eBay Stores’ allowing firms to offer its products at fixed prices through the eBay site, such as the Home Depot in the USA. Here it is clear that eBay was moving into Amazon’s territory as an online retailer and merchant platform. Although eBay
The critique team agrees that Staples.com’s competitive advantage in the online marketplace is Staples’ brand name. The analysis team correctly points out that 75% of the market is being served by generic retailers, so that Staples.com can use Staples’ brand name to better reach into that portion of the market. Staples has an established customer network under its brand name from which Staples.com can gain wallet share. Staples.com also has Staples’ customer demand information and consumer feedback databases. The critique team would add that the “click and mortar” can use Staples’ established distribution and customer service systems
The root cause of the problem was not just centered on other competitors’ prices, it was the fact that Target had not looked at online sales as a driving factor in the business model for consumers in the market. Failing to integrate their online and in-person shopping experiences, allowed consumers
When we compare walmart.com with amazon.com. Two of the biggest names in the industry are Amazon.com and Walmart, the latter of which has moved beyond its physical stores and begun to offer a variety of merchandise online. Amazon.com is one of the most recognizable names in the online retail industry. The site’s marketplace allows customers to purchase a wide variety of items online. And with a slew of third-party merchants in its roster, Amazon.com is a formidable presence indeed. Walmart is just as widely known of course, albeit in the real world. The company is a familiar name in the
Part of the problem is trying to have one foot on in-store merchandising, with the other foot on e-commerce. They are in e-commerce for market share, making it very difficult for them to continue to simultaneously maintain customer loyalty--because it ends up being all about price.
However, one question that needs to be asked, is whether all businesses will benefit from embracing m-commerce. According to (Akhilesh, Abhishek, Suresh, Satish, & Priyanka, 2013) “E-commerce is not appropriate to all business transactions and, within e-commerce there is no one technology that can or should be appropriate to
Centralized tracking of transactions enables full reporting on requisitions, items purchased, orders processes and payments made. E-procurement advantages extend to ensuring compliance with existing and established contracts.