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Miles Dollar Tree

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Miles and Snow have produced a typology of business level strategies. Their typology involves four strategic types: defenders, prospectors, analyzers and reactors. Using Miles and Snow’s strategy typology that consist of; defender, analyzer, reactor, and prospector, I will categorize Dollar Tree in its strategy typology. In the first strategy defenders try to carve a niche in the market where stability can be found. As in the prospector strategy, companies are constantly producing innovations. I understand through Miles and Snow typology of business level strategies that defenders, analyzers, and prospectors are forms of organizations. Therefore, if an alignment is reached between a chosen strategy, and organizational structure mentioned above Dollar Tree has the potential to be a …show more content…

However, a non-alignment between strategy and structure, will affect Dollar Tree revealing that it is an ineffective competitor in the industry, known as the reactor strategy. In my opinion, I would categorize Dollar Tree as a analyzer. The organization has both characteristics of defender and prospector. Retail environments are more competitive today. And Dollar Tree top competitors are Wal-Mart and Target. Sam Walton opened the first Wal-Mart in 1962. Walton wanted to market American made products at a price lower enough to meet foreign competition. Wal-Mart is the largest discount retailer in the world, which typically provides a grocery store and automotive repair shop for its customers. The major reason behind the success of Wal-Mart lies in the fact that the company believes and concentrates on the strategy of single business, which means more than 95% of

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