Mikes Bikes

This assignment is written in fulfillment of the MKT/421 class at the University of Phoenix. The assignment calls for covering each of the three major phases in the simulation and to describe:

4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

What is the most effective dis-tribution channel for our product? Do we typically sell to agents, distributors, or direct to end-users? What role does our company play in the value chain? What are the value added activi-ties? Did we conduct an analysis of our industry and its profitability structure?

Chapter 10 – Product and Brand Decisions 1. Generally speaking, which of the following statements is true concerning product attributes: a. Tangible product attributes are more important than intangible ones. b. Intangible product attributes are more important than tangible ones. c. Both tangible and intangible product attributes are important. d. Neither tangible nor intangible product attributes are

Extolled by riders and detracted by naysayers, the judgment is now apparent. Mountain bikes having 29-inch wheels will rule. There are theories that the conventional 26-inch mountain bike is all set for an annihilation. This theory may

MikesBikes-Intro (MB-I) is an Online Business Simulation that will give you the opportunity to run your own company, managing all the key functional areas of a Firm. It is used as an interactive tool to enhance the integration and learning of the basic concepts of business in a real life context:. You will get hands on experience at making critical price, marketing, operations, product development, and financial decisions.

Making the decision to reposition the motor bike in the simulation turned out the way that I thought it might. Because of the decreasing sales that were occurring in the present market, I felt as if there was no other choice but to reposition the motorcycle. The decrease in sales was because of the product life cycle change. Cruiser Thorr had ridden into a stage called decline. If it was going to ride out and land in the stage of growth, then a new measure had to be taken. The older and loyal consumers had to be retained by keeping Cruiser Thorr, while the younger market had to be captured by introducing a new brand called RRoth.

a. Write a concise two-sentence "elevator pitch" customer value proposition for your real-world business. (You can use the examples in the Hess book as a guide.)

The cycling industry has grown in the last couple decades in becoming a successful business. In the last decade four companies have stand out in the cycling business Trek, Cervelo, Moot, and Seven Cycles. Each of these businesses have a different style of promotions strategies, product, and product development to the cycling customers. The cycling industry is in the maturity stage of the product life cycle. Each industry has to find a way to bring in new customers or they will be slowly step into the decline stage.

Ensure growth of the company through fiscal responsibility, total commitment to quality and through establishing a solid and strong brand recognition.

The four stoke farm bikes also known as a quad, quad bike, three-wheeler, or four-wheeler, is defined by the American National Standards Institute (ANSI) as a vehicle that we can drive on low-pressure tires, with a seat that is comfortable and easy to drive for the driver, along with handlebars for handling control. As the name implies, it is designed to handle a wider variety of terrain than most other vehicles. Although it is a street-legal vehicle in some countries, it is not street legal within most states and provinces of Australia, the United States or Canada.

Q: 3 (A) What factors must a firm consider while addressing the make or buy decision?

Enhance our family bond with the employees & business partners through fair & equitable dealings as well as constant communication.

4. To reestablish profitability, high market share, and increase in the price of company shares

B) consumers are interested in obtaining the product that offers them the highest quality, best performance, and most features