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Microsoft, Microsoft And Microsoft

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Later, US Justice Department filed antitrust charges in 1998 against the software company, claiming that Microsoft had taken over the internet browser competition and limited consumer choice. In view of antitrust regulation in the US and EU, and increasing competition in the desktop software market, Microsoft was determined to move beyond the PC software industry. By formally recognizing the emerging business opportunities introduced by the new internet era (“Web 2.0”), Microsoft began to reinvent itself. It wanted to extend its software products into web-based services for businesses and consumers. It wanted to try new sectors such as media, television set top boxes, game consoles and other broader technology services. Microsoft aimed to transform itself and wanted to set a standard for accessing, communicating and doing business over the internet.
Microsoft had entered various new markets in which it has no propriety advantages with it’s new diversification strategy. Microsoft could not conquer all the markets alone as they would have to face new challenges and many industries were against Microsoft getting into their industry as they feared that Microsoft would monopolize the market. Hence, it improved its already existing as well as created new partnerships in the newly targeted industry. Microsoft hence, needed to constantly monitor the dynamic changes in the markets and adjust its strategies to capture opportunities in these markets.
Microsoft continued to diversify

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