Microsoft Acquires Nokia

Feminism in the 1700’s, 1800’s, 1900’s and continues to be a highly discussed topic for all genders and races. A popular and important quote comes from Freedman(2002) “Feminism is a belief that women and men are inherently of equal worth. Because most societies privilege men as a group, social movements are necessary to achieve equality between women and men, with the understanding that gender always intersects with other social hierarchies (pg 7).” W.E.B DuBois argues for equal rights for all humans in his writing “The Damnation of Women”. While Anna Julia Cooper wants people to recognize male privilege in her late 19th century writing, “The Status of Women in America”. Mary

In contrast, Microsoft has been unable to innovate. The company relies on two cash cow products for its success, and has otherwise failed to capture even industries where it should be strong, like mobile operating systems. In contrast, Google was able to become the dominant player in this business despite having no prior experience in operating systems. Microsoft's failure to innovate has become a talking point in the industry and a threat to the company, should either of its top products be threatened by a new entrant to the market (Foley, 2010). As a result, the company's stock price today is only around the same place it was ten years ago (MSN

Microsoft is the most established software giant and Nokia is the company that is the icon for electronic and communication equipments. Microsoft had a partnership with the computer manufacturer IBM that made the software of Microsoft from DOS to modern Windows 8 famous and most used. The same underlying principle of symbiosis has been used inn this alliance. There are many reasons why Microsoft had to enter the cell phone industry. Arch Rival Apple came out with the iPhone and revolutionized the mobile world. Though the gadget was not a direct competitor, Microsoft was out of a huge potential market, namely the mobile segment.

Microsoft's struggles might seem somewhat perplexing, given its stunning success with Windows and the fact that it seems to have pursued a 'related linked' diversification strategy of primarily concentrating on products 'linked' to technology. It has not acquired businesses that are fundamentally anathema to its core product. "Companies' implements related diversification strategies in order to achieve and

An example of how the iceberg has come into play with the Microsoft - Nokia negotiation is that a key challenge of the deal was that Nokia was a huge source of Finnish pride and selling the brand’s best known division would hugely diminish that pride (Moen, 2011). This presented a challenge for Microsoft to overcome because Microsoft is an American company and America is a country that places less value on patriotism than Finland (Thompson, 2014). If Microsoft had undervalued Nokia’s Finnish routes and the importance of Finland to Nokia, then the Nokia board may not have agreed to sell the company to Microsoft. This is one of the reasons why Microsoft agreed to make Finland a research hub for the company and keep a significant portion of Microsoft’s mobile development work in that country. Having a company like Microsoft invest in Finland provided to be a large boon for the country and was one of the considerations of the deal. This deep sense of Finnish pride was also one of the reasons that Microsoft committed to keep using Nokia name even after the merger (Telegraph Reporters, 2016).

The Microsoft Corporation has lead people believe that they were attempting to gain monopoly power in the computer operating systems market. A monopoly market structure consists of having one firm that has control of the resources and market by selling a unique good that has no available substitutes, in which; make it very difficult for others to enter into this market. In America, we enjoy a free market rather than monopolies because monopolies create disadvantages to our society. However, having monopolistic power in a market is not necessarily bad, in some cases, monopolies are tolerated. There is reason to believe that Microsoft was trying to gain

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

In 2013 Microsoft has announced a € 5.44 billion acquisition of Nokia’s hardware and services, including mobile phones, equivalent $ 7.2 billion. The deal was completed in the first half of 2014 and was supported by Nokia shareholders. Nokia's human resources operations in 50 countries around the world were available to Microsoft. There were also some factories with design, development, production, marketing and sales of smart devices, universal phones and services

Nokia’s current CEO Steven Elop admitted that Nokia was not able to respond fast enough to the changing market and that had resulted in significant decline in its market share. The technology moves very quickly and it is difficult to predict market trends.

EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

Nokia failed to seize and transform the opportunity to dominate the smartphone era due to top management team homogeneity which led to identity trap and made them unable to adapt to changing environment from the period of 2006 to 2013 and was sold off to Microsoft by 2014.

We can see thanks to the S.W.O.T.T that Nokia has different strength especially the brand name, the experience, it is the founder of the mobile, but also its level of research and development, the quality of the workforce and of the device. But Nokia was not able to use this strength efficiently in the mobile market.

* Nokia Corporation has 132,430 employees working worldwide in 120 countries which is also a strong resource that ensures that the company will succeed in achieving its strategic goals.

Since NOKIA was the market leader in the mobile phone sector, NOKIA was in the strong position. So bargaining power of suppliers is less