Michael Jordan Celebrities

Michael Jeffrey Jordan was born on February 17, 1963 in Brooklyn, New York, he is the son of Deloris, who worked in banking, and James R. Jordan, Sr., who was an equipment supervisor. When Jordan was a toddler his family moved to Wilmington, North Carolina. There Jordan attended Emsley A. Laney High School and became avidly involved in a multitude of extracurricular activities such as baseball, football and basketball. However after being cut from the varsity basketball team as a sophomore (as he was deemed too short at 5 '11 to play guard) Jordan became immensely frustrated with his failure to join the team, as a result Jordan was strongly motivated and determined to prove his worth to the basketball team as he worked rigorously over the summer to prepare for next year’s try outs. Incredibly he would go on to grow another four inches over the summer and make the team with ease as he earned a starting spot on the team and became a high school sensation dominating the landscape of high school basketball. In his final year as a senior he was selected to the McDonald 's All-American Team and became an extremely coveted star by some of the nation’s best basketball Colleges such as Virgina, Syracuse, South Carolina, North Carolina and Duke. Jordan decided to accept a scholarship to North

Celebrities can have significant influence on consumer choices because some people want to be like celebrities, so they’ll buy whatever they see celebrities using or wearing. For example, Stephen Curry advertises Under Armor. Under Armor thinks that since Stephen Curry has a shoe deal with them and has a big following, he’ll be able to get people to buy the product he’s advertising. This example shows testimonial and how Stephen Curry is advertising the products. Another example shows Lil Yachty advertising Sprite.

Next, by an athlete staying and completing their education teaches the athlete maturity levels and raises maturity levels of an athlete. By staying in college an athlete can grow, develop, and mature throughout the course of their years in college. The athletes brain is more developed. The athlete has a more mature, developed mindset that benefits the athlete by allowing them to see game plans in a different perspective and allows the athlete to face challenges with a clearer mind, because college has equipped them with more experience in tough situations. For example, Michael Jordan, also known as MJ, received a full athletic scholarship to North Carolina University in 1981. Jordan played for the North Carolina Tar Heels for 3 years. Although Jordan was drafted in the 1984 NBA draft, he was only a junior in college.

If we look at the case of Canada Goose, they sent their coats to celebrities to have their brand to be imprinted on the American consciousness. They sponsored cold-weather film festivals where the Hollywood crowd could cosplay for a week as snow bunnies. We know from examples from various industries that celebrities often have a huge impact on consumers’ decision because consumers admire celebrities and want to be like them. This can be illustrated by Adidas Yeezy, an official collaboration sneaker by Kanye West and Adidas. Taking advantage of Kanye West’s fame, Adidas successfully not only marketed their products but also acquired significant amount of revenue.

Celebrities appear to be better than normal people, as if gods on earth they are idolized, and put on a pedestal for nothing or for greatly admired talents. This passion for strangers comes with great assets to celebrities like money, shows, fame, and the ability to control what people buy, and who they buy from. Many celebrities participate in bringing awareness to certain products they personally think would sell well. What associates celebrities with products and how easy it is for them to sell things in dependent on their reputation, what products they create themselves or put their name on and what they are paid to do when that works out well.

The literature on Akhtar et al. (2016) has highlighted celebrities have the greater effect on customer purchase intention through celebrity endorsement and sponsorship. More specifically, companies chose celebrity endorsement and celebrity sponsorship as their marketing strategy also shown an increase in sales reports on both products and services (Akhtar et al., 2016).The literature on Akhtar et al. (2016) has highlighted celebrities have the greater effect on customer purchase intention through celebrity endorsement and sponsorship. More specifically, companies chose celebrity endorsement and celebrity sponsorship as their marketing strategy also shown an increase in sales reports on both products and services (Akhtar et al., 2016).The literature

In two years the company revenue was four times greater and it was able to uphold its famous sports athletes such as Michael Jordan and includes athletes such as Lebron James, Kobe Bryant, Kevin Durant, Tiger Woods, Lance Armstrong, Derek Jeter and Cristiano Ronaldo; teams include the Universities of North Carolina/Alabama, the National Football League (NFL), and soccer giant Manchester United Football Club. Nike then began to increase and expand its visibility, popularity and brand awareness. At this point, people wanted the products their favorite players, celebrities or team have because their associate the products with victory and triumph.

The best Basketball Player is Michael Jordan!! He was a Shooting Guard who played for the Chicago Bulls(1984-1998, not playing 1993-1995) and the Wizards(2001-2003). He won all of his championships with the Bull 1991, 1992, 1993, 1996, 1997, and 1998. He averaged 30 mpoints per game, 6 rebounds per game, and 5 assists. In his career he was a 14 time all star, Nba MVP (1987-1988,1990-1991, 1991-1992, 1995-1996, 1997-1998), was finals MVP every time he won it, n11 time all Nba selection, rookie of the year 1984-1985, defensive player of the year 1987-1988, 9 time all D selection, 10 time NBA scoring champion, and in the Hall of Fame.

This bond that is created between the viewer and a celebrity helps understand the effectiveness that endorsements have where marketers have failed. The celebrity builds character in the eyes of the public and that character carries on into the product he is endorsing, and even though a part of the persuasion has to exist in the product itself, but a celebrity uses his status and the character he has built to gain credibility and likeability among the target audience. This character the celebrity transfers to the product is known as the “meaning “(2). The transfer of the meaning to the product goes through three stages. The first stage is in finding the celebrity with the desired meaning that they want to carry to the product this requires casting from the wide world of celebrity endorsers. The second stage is choosing which celebrity embodies the meaning the marketing campaign requires for the product, this stage is subject to expense restraints and availability. After deciding on an endorser stage three is the most complicated stage as in this step the endorser has to be able to transfer that meaning into the product, they have to make this meaning “available to the consumer in a material form”(2), this stage allows the consumer to accept the meaning they are given and accept the product and you use is a tool to build their own character. These three steps not only

There was a guy that is a working hard man and he wanted to play basketball so he did and he played a couple games and then his coach kicked him off the team and he told the coach the he was gonna become the best basketball player and he walked out and then he went to the bulls and he won a lot of games and he became the famous basketball player michael jordan.

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

In America, citizens inspired other people in the world. Michael Jordan, Born on February 17, 1963. Born in Brooklyn New York. Michael jordan has inspired people in the NBA by playing for the Chicago Bulls and the Washington in the 1980’s and 1990’s. Michael Jordan earned his nicknames “Air jordan” and “ His Airness” by how good his slam dunks and free throws were.In collage he playeed for North Carolina and in Pro ball, he played for Chicago Bulls. Michael Jordan kept retiring and unretiring from basketball so much because he loved it. On the other hand Andrew Jackson, Born on March 15, 1767. Born in Waxhaws, Region between North Carolina and South Carolina. He has inspired people by being the seventh president of the U.S. in 1829 to 1837.

Celebrity endorsement is a billion dollar industries today (Kambitsis et al., 2002) with companies signing deals with celebrities hoping that they can help them stand out from the clutter and give them a unique and relevant position in the mind of the consumer. According to Solomon (2002), the reasons for using celebrity endorsement involves its potential to create awareness, positive feelings towards their advertising and brand. Research has shown that celebrity endorsement can have an impact on the consumer’s attention, recall, evaluations and purchase intentions (Atkin and Block, 1993), Celebrity endorsement is a widely used tactic in marketing and much research

Celebrity endorsements are one of the most famous methods of marketing used today. Celebrity endorsers are being used in about 25% of all the advertisements that we can see on the television. Marketers are investing large sums of money to have a contract with the celebrities as they believe that celebrities can affect the chances of success of a product. (Erica Weintraub Austina*, 2008) Kiakati

Beneficial of pay attention to market trends and to keep with local tastes. Celebrities appeal makes for exceptional advertising. And finally it pays to keep up with merging trends in the market.