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Mercedes Canada Smart Car

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MARKETING PRESENTATION PROJECT Mercedes Canada Smart Car Building on its success in the European market over the past few years, Mercedes-Benz Canada has launched the Smart Car in Canada! Following a few modifications to meet Canadian safety and emission standards, Mercedes-Benz is currently selling the Smart in Ontario as a trial before a full North American launch the following year. The Smart is unique - almost revolutionary in the auto market. The people at Mercedes believe that the market for the Smart is untapped with virtually no direct competition in North America. Mercedes desires to be the first to market before the competition launches a competing niche vehicle in the competitive North American Market. However, GM, …show more content…

WHEN: May 2010 WHY: This is a real life problem and as you research the vehicle you may discover that success is not a certainty. Apply marketing theory for grades! REFERENCES: 1. www.smart.com www.so-smart.com www.thesmart.co.uk/ 2. your text 3. discussion, presentations, interviews with professionals at the Mercedes dealership or the BMW Mini dealership and the competition 4. Mercedes web site: www.mercedes-benz.ca links to smart.com 5. stats-can (web site in our library) 6. other… EVALUATION PRESENTATION STYLE The Sizzle Introduction /5 8. a hook that stimulates / invites the audience to watch and listen 9. all team members and their respective roles introduced 10. an agenda that tells the audience where they are going Flow and professionalism of presentation /15 11. professional dress and demeanor (think “I am in charge and the boss”) 12. clear voice, good eye contact (triangulate), not simply reading slides or cue cards 13. rehearsed with natural transitions, and not hurried Audio Visual Support Material /5 14. appropriate use of AV media (power point slides: contrasting colour, succinct points, appropriate background animation and sound that adds value) 15. other “wow” factors: theme song for the marketing campaign 16. advertising examples: Magazine idea examples, a story board

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