Media 's Influence On Domestic Propaganda

Star Trek is a franchise that has been around for a very long time; it has been turned into books, movies and a television series. Television is one of the world 's most influential pieces of propaganda. Whether it is being used to promote the next president, sponsor the newest upcoming athlete, or tell you about your favorite show, television is used to influence the world and how we perceive it. The popular television show aired for the first time in 1966 and throughout the years has seen many important events in its lifetime. Societal issues that were present in Star Trek, such as racism, sexuality, war, and scientific theories, continue to appear in today’s mainstream culture, even decades after the show came to an end.

The media in American society has a major influential impact on the minds and beliefs of millions of people. Whether through the news, television shows, or film, the media acts as a huge database for knowledge and instruction. It is both an auditory and visual database that can press images and ideas into people's minds. Even if the individual has no prior exposure or knowledge to something, the media can project into people's minds and leave a lasting impression. Though obviously people are aware of what they are listening to or watching, thoughts and assumptions can drift into their minds without even realizing it. These thoughts that drift in are extremely influential. The massive impact it

The most basic definition of propaganda is information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc (Propaganda).Anything that falls under misleading or biased falls into this category as well, including promotions that one doesn’t view as deceitful. Propaganda in United States’ history dates back as early as the Revolutionary War, but most Americans would argue that propaganda is of the past. Propaganda is alive and well, living in campaign platforms, advertisements, and news channels, attempting to contort their audience’s thoughts to mimic their own.

Ever since its birth as a country in 1776, the United States of America has been a country surrounded by a certain aura that is not shared by other countries throughout the world. The country is one that was born out of a struggle and revolution, which has helped shape the character of its citizens and its national identity. Throughout the various wars the country has fought, such as the war of 1812, both World Wars, and the Vietnam War, propaganda has played an important role in influencing the people of America. The government of the United States has effectively used propaganda over the centuries to generate funds for war or relief efforts, save resources for war efforts, to get out and work or to possibly sway the minds of its citizens towards particular political ideals. Propaganda throughout the history of the United States, and throughout the world, have had various themes such as slandering an enemy as seen in anti-German, Italian, and Japanese propaganda in World War 2, or the opposite when trying to gain support for an ally. The main purpose of propaganda throughout history has been to persuade people to buy into or follow a set of ideals set out by whoever created the propaganda. Propaganda has played a large part in shaping the understanding of the United States by causing its citizens to buy into the beliefs of the government, which is a large reason why the country was able to become the great nation that it is today.

The media has been able to manipulate people by making them believe what they say. One example that satirizes the media is a movie called The Truman show. Throughout the Truman show, the main character, Truman Burbank, is trapped in a stage set which he perceives as the real world. As he has lived there for around 30 years he starts to get the perception of being in a false environment. The media plays a big role in our lives as Truman is exposed to the corrupt side of them.

Media plays a huge role in today's society. Media, in its many forms, can be very persuasive and can change how people view a certain topic. The past few years, media has greatly affected how people feel about topics such as: gay rights, abortion, racism, and anything political. Depending on what site, or source you are on, media can depict the topic you research however it wants. It has been argued that there are political bias in media, which is not wrong. You can find just about anything in whichever political view you want. When talking politics, there are multiple media outlets that are party-based. Even in print, you can find just about anything in favor of what you believe if you look for it. Media does a fantastic job of manipulating people to believe certain things without the audience realizing it. The media provides constant information about politics, and in more times than not, political rather than professional. In this lesson, we learned about liberals and conservatives and how political parties can be affected through media bias and public opinion.

Therefore, what we mostly see on the screen is what the sponsors promote, which are usually mechanisms to keep society stable. This exactly what American media was doing from the muckrakers of the 20's to the war in Kosovo in the 90's. Let us now look at some examples of the use of TV as a mean of control over society. Before January 1991, public opinion polls showed that the American public was split into two groups, 50% each, about whether the U.S. should attack Iraq or not. Historians say however, if any anti-war voices had been heard in the mass media at this time, the outcome could have been completely different. The second example turns out to be a tragic one, when we talk about the freedom of speech. After the bombing of Hiroshima and Nagasaki, the pictures of the irradiated Japanese were not made available to the American public until the 1980's. In both cases we see the control of society through TV, by those who control it, and directing society toward a certain destination, which is found to be the "way forward for the humanity", and keeping the system together by creating a popular culture based on consumerism; turns out to be a modern way of practicing authority in our lives.

As to my observations and reading I created an opinion in which I found that people often relate to propaganda as an extreme and horrible tool while at the same time it is a part of our daily life. Whether propaganda has a bad reputation or a good one, I do not believe our world is possible to live without this adaptive and evolving tool. “It is always a much easier task to educate uneducated people than to re-educate the miss-educated” ~ Herbert M. Shelton (Goodreads, 2014).

We live in a world of technological innovation where mass media is a major part of us today. People make assumptions on what they hear. They do not try to analyze the situation to see who is right and who is wrong, and mass media is the main source of manipulating one's mind. The concept of propaganda has changed over time. Propagandists create ideas stereotypically through the use of propaganda and use media to promote it and target people's minds to have influence on their views towards a certain group of people. These ideas create negative or positive images in the intended audience's minds. However, it is notable that the information is only the one that is exemplified through media and therefore, can be

“A lie told once remains a lie but a lie told a thousand times becomes the truth” – Joseph Goebbels, German Reich Minister of Public Enlightenment and Propaganda. This is the exact words of Nazis most famous propagandist in using media as a mass weapon of propaganda and mind control. Could you imagine Germany in 1930s, without Television channel, without the Internet, without every mobile device in your palm, what channel of information will you get? Of course, newspapers, flies, images, celebrities were used as tools for propaganda purposes, designed to provoke a reaction, and ultimately, a form of control over their citizen. Nowadays, with all the advanced of technologies, information can reach everyone in every corner of the Earth, the message is delivered in the subtlest ways, without people’s conscious, has shaped everyone’s decision, or at least shape their behavior toward the decision that the orchestrator want the audience to perceive. With the booming of internet, information sharing seamlessly, we must ask ourselves, the role of media in conveying, shaping the society that we are living in. Let look at few examples of U.S propaganda machine, and later, the particular case of fish sauce in Viet Nam back in October 2016.

Both negative and positive, propaganda affects our lives daily sometimes without us even acknowledging that it exists. The main goal of propaganda is trying to sell your product or idea to other people, one major form of Propaganda occurs in the news. Propaganda is used for companies and trend setters who want to get their products and ideas out in the world so that they could potentially become popular. Smart propagandists discovered that to create the best propaganda, the viewer must not even realize that the product or idea is being sold to them. Propaganda creates an extremely large impact on us and is sometimes mistaken for being “just another advertisement” when they actually change the way we live our lives.

Propaganda is performed through print, audio, and visual mass media. It is used for the promotion of the public’s activities in their life such as purchasing goods through market propaganda, and it is also found in politics, foreign affairs, and in many other fields. Most importantly propaganda is depicted in the informercialization of the news, which is connected with subliminal advertising and commercialization of public events and individual promotion such in communication websites. However, there is great debate over propaganda and persuasion that is casted in the media, which I will be elaborating in this essay.

Propaganda still has its aspects that are seen as negative. Even the example regarding World War II could be seen as negative in the eyes of an Axis supporter. However, in the eyes of the common person, it’s a good thing. There are still things seen as negative aspects of propaganda. For example, the

The propaganda model was developed by Edward Herman and Noam Chomsky in 1988. The propaganda model was published in the book of Manufacturing Consent, sought to provide an analytical framework that attempts to explain the behavioral and performance of the mass media in the United States (Herman, 2000). Herman and Chomsky (2002) argued that the propaganda model contains five filters which determine what is ‘news’. The first filter is the size, ownership, and profit orientation of the media, which refers to the cooperation between the mainstream media and the large conglomerate. The second filter is advertising, which refers to the mass media using advertising as the central source of income. The third filter is sourcing, which refers to the mass media dependency of information from the government, business and experts. The fourth filter is “flak”, which refers to the negative response that discipline the media. The fifth filter is anti-communism, which refers to the control mechanism of the

Too often, people do not question or challenge the views media presents to us and simply accept the views at face value. Politicians rely on this during campaign elections. The popularity of negative advertisements depreciating opposition parties has grown tremendously over the years because they are often successful. The public embraces the negative media messages, then votes accordingly. Oftentimes, people do not even know they have been acted-upon by the media.