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Media Impact Of Print Media

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Print media is one of the most powerful and cost effective medium to transfer information and knowledge. The print media industry in India is over century old. Additionally it is a settled industry. This industry basically involves publishing daily papers and magazines. India has the second biggest population and one of the fastest developing economies on the planet. Along with these the expanding level of income of people groups and the strong rivalry in this industry help print media in its development. Makers are expanding step by step, new readers from outside India is likewise a factor of intense competition. Indian readers prefers Hindi magazinescompared to English magazines. On account of Times group the readership of Hindi Femina is higher when compared with English magazines. Ernst and Young said in their study report "Indian magazine segment: Navigating new development roads", it has been said that out of the 20 most read magazines in India, just three magazines are in English, while the remaining are in Hindi and other regional languages. This review additionally said that more than 300 million literate people don't read any publications. As per ArcGate, the sensational impacts of internet and globalization in current situation are playing high effect on media industry. Indeed, even individuals are presently consuming news and data from web through computers or mobiles, the fame of print media is not decreasing. To avoid from declining of market share in front of

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