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Media Bias Public Vs Media

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Who has a Bias: Public vs Media Through the advancing technologies of the modern world, information has become more accessible, interactive, and well distributed. People are able to receive all kinds of information via social media platforms, online blogs, televisions, radios, cell phone apps, magazines, newspapers, and etcetera. Those information help people get a better understanding of the world around them. But due to individuality, different subject matters create different responses and opinions. Political issues in the United States receive lots of attention from all over the world. Media and politics in the U.S. go hand in hand with one another. A study done by Rainie, Smith, Schlozman, Brady, and Verba at Pew Internet Research shows that 60% of the American adult population uses social media sites, and 66% of that population has participated in political activities on social media (2012). With the mass majority of people who are involved in political activities over media, rationalization over political issues can be complicated due to the different sources of information and the views of individuals. Especially during the presidential elections, millions of dollars are spent on campaign ads which many argued that they are considered biased. Nevertheless, it raises the question of whether the media is politically biased or the public is biased over political issues. With the evidence collected from the assimilation effect, hostile media phenomenon, and uses and

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