Media And The Representation Of Women

in the way women are portrayed in modern culture and society. The documentary forces us to

Media enforces the social-cultural standards, which women are required to follow in order to look and behave in a manner that society considers acceptable. Newspapers, commercials, posters, magazines, fliers, reality shows, and cartoons only name a few of our everyday interaction with the media (Scholar, C.2011). However, these standards presented by media send a false perception of women, thus portraying women in a negative and disrespectful manner. Society views woman as mentally, morally, and physically inferior to men, and media is only highlighting this idea (Scholar, C.2011). In fact, media represents women in a stereotypical form of beauty, they display women as sexual objects, and create the illusion that women are ignorant.

Every day, millions of Americans view the front covers of magazines like Vogue, Cosmopolitan, and more. They see them while at grocery stores, on the television, and even in the waiting room at a doctor's office. The media offer advertisements with models that are seemingly slim with perfect skin, hair, and teeth. American propaganda leaves most young, adolescent girls between the ages of 5-18 to consider that the complexity of beauty is strict to be thin and perfect, though it is targeted to young adolescents, it does aim towards older female and male age ranges as well. An article states, “While the media attempt to target every person, the level of exposure is dictated by gender, and the majority of harmful messages is focused more toward women. For instance, in media such as magazines where a person relies on an image to relate a feeling, girls are often made to look inferior” (Chapman). When it comes to the media, specifically in the American culture, the popularity has massively increased over the years, turning to new weekly issues, becoming common to the society and civilization. This causes issues associated with eating disorders, depression and suicide, and self-esteem/confidence young girls.

“People learn more from media than any other single source of information” (Missrepresentation). This quote exemplifies how society learns and creates their standards about people, places, and things. All sources and mediums of media impact billions of lives every day. The media holds this power over society and it’s time to change that; especially when it comes to the media’s view of women. Women are constantly being misrepresented. This misrepresentation of women in the media is negatively impacting America by corrupting both the youth and adults. This is occurring because of the hyper-sexualization of women, wrongly portraying women in leadership positions, and creating stereotypes of women in movies and television.

Miss Representation conveys that media is derogative to the most powerful women in the United States. People learn more from the media than any other source because it is the message and messenger. Americans devote about 10 hours and 39 minutes daily to consuming media (Howard). The media’s misrepresentation of women in movies, television shows, and advertisements negatively shapes politics, our national discourse, children’s inquisitive minds, and ultimately society. The danger behind these stereotyped images of women is that their effect is subconscious, meaning we slowly become accustomed to a sexist portrayal of women without even immediately realizing it. To cease our unrealistic, prejudiced expectations of women, a culture change is necessary.

The misrepresentation of women in the media has been at its highest. Reality shows such as Love and Hip Hop, have degraded and exploited women where they are only seen as objects who compete over men. They are not able to have a identity that is positive. I wanted to create a platform where you can see the true side of women. Having them tell their stories and accomplishments. Where they are seen past their physical features and given a voice. The issues discussed through the interviews are also expressed through my poetry. As women they are taking their identities back and showing who they really are, regardless of how they are depicted through the media.

Historically, social and feminist scholars have focused on media representations of gender roles and how they affect the lived experiences of women (Green, 2013; Soulliere, 2006). Gender is widely considered to be a cultural rather than strictly biological creation, and it is often constructed and represented through popular culture media such as advertisements, magazines, and television (Soulliere, 2006). While women have made great strides in expanding the culturally acceptable definition of femininity (or femininities), masculinity continues to be narrowly defined and policed by society (Soulliere, 2006; Tragos, 2009). This evidence of asymmetrical change in popular culture gender role portrayals suggests that more effort should be given to examining the representation of men and masculinities in media, and its influence on the lived experience of men.

The portrayal of women in the media has drastically changed through the years. Those changes can be viewed as positive or negative, but many times they impose an influence on female viewers. Those influences often lead to damaging outcomes such as eating disorders and depression. The range of influences and effects caused by the portrayal of women is wide and also includes low self-esteem, body image issues and the need to be a sex symbol. The Social Learning Theory is important in understanding how women are affected by their presence in the media. The modeling process included within the theory is essential to identifying how women are overwhelmed with images of the “perfect” or “ideal” body. Those images are generally largely unrealistic. Many statistics show an increase of eating disorders and other mental health issues as women are subjected to images of societal and media perfection. This is an example of the modeling process. This paper will explain the effects and concerns that result from exposure to the media’s portrayal of women, what Social Learning is and how it applies to that exposure.

I have actually not put much thought about sexism in media because as the movie supported, we were raised that way. We (as teenage boys) did not really question the "why" women were portrayed that way in the media. We simply accepted and enjoyed them. Miss Representation made me realize that there is a gender bias in media. This gender bias creates further problem by inaccurately representing the general population (focusing too much on male's perspective where half of the population is females). I was surprised because I was not expecting gender bias would play such a big part on injustice, specifically on fair representation on female perspectives.

Media represents males and females by gendering them in different categories. According to a presentation, the author states, “Media perceives women in a very sexual manner whereas men are symbolized as powerful (Khan). Over and over again, the one thing that the media reveals is that women are very sexual beings. They show that they are only good for taking care of the home and the man is very powerful. For example, the author on the presentation shows a ad that a man is in a life guard outfit with him having muscles which portrays him to look like a hero. On the other side there is a picture of a woman who looks stressed with babies all around her crying with both her hands full. One side she is holding a math test with a F on it and the other side is holding a pot full of baby bottles (Khan). This shows that women are “supposed to be the only one taking care of the house” and because of that the women looks stressed. In the article, “Face it”, the author states,

In western culture your image seems to be the most important. From watching models strut down a catwalk to music videos, we are constantly reminded of how we should look. Not only does our appearance matter, but our behavior as well. Women on television are constantly fighting, backstabbing, and being obnoxious in attempts to be recognized in the celebrity world. The media is the leading outlet to the people of the world. It affects everybody whether you want to believe it or not. Body dissatisfaction is defined as “a negative subjective evaluation of the weight and shape of one’s own body”. (Eating Disorders). Body dissatisfaction is very common in women, but more in young girls. The media portrays women as a prize or an object, making our youth feel they have to look a certain way to be accepted or liked. The media today needs to stop objectifying women and start promoting positive self-image.

For most, knowledge on crime comes mostly through media outlets such as televised news, newspapers, radio and social media. Consequently, much of our understanding of crime is a direct representation of what is observed from the news. This can be reflected and reinforced through our norms and assumptions about crime, the perpetrators and victims. It is therefore important to discuss and understand how victims of sexual violence are portrayed in the news. According to the 2013 UK statistics on sexual violence, 474,000 adults have been victims of sexual assault with 404,000, a substantial 85% of these victims, identified as female (Home Office, 2013). Therefore, this discussion will focus on the representation of adult, female victims of sexual

Redbook magazine are devoted to selling products ranging from shoes to shampoo. The entire magazine only has only 210 pages. Approximately 6-8 min of every half hour television show is produced by ad agencies. Americans are bombarded with advertisements. We see them everyday in many different forms and through different mediums. Advertisers study America’s population through a systematic breakdown and analysis of our likes and dislikes in relation to our differences. These differences include gender, sexual orientation, economic status, location, race, ethnicity, and more. Advertisers have substantial knowledge of what appeals to each of these demographics and how these demographics will respond to

fifty times in the press. Male political figures might be called mean and terrible names, yet those words do not, more often than not, reflect superstition and fear (Monière 2006).

Language is a system of communication which consists of a set of sounds and written symbols which are used by the people of a particular country or region for talking or writing. It is considered as an art because when used it able to help a person develop or create a certain picture in the mind. Language being an artifact of culture means that it is an interesting thing that is created by the people. It is an aspect of their way of life of the people. It also helps in development of the people as writers and intellects. As a culture it is a people’s way of life and therefore the impact it has to human beings cannot be under looked.