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Media Analysis Of Mad Men

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AMC’s show Mad Men is a period drama set in the 1950s to 1960s which focuses on those that work in the competitive world of advertising on Madison Avenue in New York City, NY. The critically acclaimed show aired for seven seasons and won numerous awards, including several Emmy and Golden Globe awards. According to the pilot episode, which aired in 2007, the term ‘Mad Men” is slang for “Madison Avenue ad men”, which was coined by advertisers working on Madison Avenue in the 1950s. At the beginning of the pilot episode (titled “Smoke Gets in Your Eyes”) viewers are introduced to the show’s main character, Don Draper, who is the creative director for the advertising agency Sterling Cooper. Throughout the episode, Draper is faced with the problem currently plaguing Sterling Cooper, how to protect Lucky Strike cigarette sales in wake of the public’s increased awareness of their heath risks. …show more content…

It is then presented that a Reader’s Digest article was published recently, discussing the topic of health risks attached to smoking and that the trade commission has created stricter regulations on the health claims of tobacco products. Draper later seeks input on a possible solution from his girlfriend but arrives at the office the next morning shorthanded and in his clothes from the previous evening. While in the office, viewers are introduced to Peggy Olsen, a young woman that is both excited and overwhelmed by her recent employment at the Sterling Cooper office as Draper’s secretary. Joan Holloway, the office manager, guides Olsen throughout the office and provides her with information as to how to best navigate her new work environment in a way that would lead to her success in the office and in eventually landing herself a

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