Mcdonald's: Front-Runner Of The Fast Food Industry

McDonaldization of society- the process by which ordinary aspects of life are rationalized and efficiency comes to rule them, including such things as food preparation p. 173

McDonald’s corporation started in 1944 as a drive-in restaurant in California. This single location was started by Dick and Mac McDonald. That location was altered in 1948, when the start of the 19 cent cheeseburger became popular. They had continued growth over the years and by 1965 there were over 700 restaurants in service. Since that time they have grown dramatically. As of 2011, they are operating in 119 different countries. They have more than 35,000 restaurants and over 1,8 million employees. McDonald’s direct competitors are Burger King and Yum brands (Taco Bell, KFC, Pizza Hut). Forbes profile describes McDonald’s as “As of December 31, 2011, of the 33,510 restaurants in 119 countries 27,075 were franchised or licensed (including 19,527 franchised to conventional franchisees, 3,929 licensed to developmental licensees and 3,619 licensed to foreign affiliates (affiliates)-primarily Japan) and 6,435 were operated by the Company. McDonald's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, Snack Wraps, French fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages.” They are considered #6 by Forbes on the World’s Most Valuable Brands. Their dollar menu and attention given to children’s products in their much marketed Happy Meal’s have brought them much attention and wealth.

Chapter ten begins with the author talking about his visit to Plauen, Germany. He then gives a description of the population before, during, and after World War 2, informing its readers that Plauen was abandoned after Britain bombed the city. Plauen was occupied by the U. S.A. and the Soviet Union during and after the war, and was a common place where protests broke out. According to the book, after the war ended McDonald’s was the first corporation to open a new building in the city.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

What major organizational behaviour issues are multinational corporations facing currently and in the near future? Select either McDonald’s OR Subway OR another well known multinational corporation with a high profile in Australia for your answer. Ground your responses in relevant behavioural theories.

McDonald's Corporation is considered to be the largest fast-food operator in the entire World and was initially formed in 1955 after Ray Kroc had pitched the idea of opening up numerous restaurants founded on the original which was owned by Mac and Dick Mac McDonald. McDonald's in 1965 decided to go public and then introduced its flagship product, which was the Big Mac, sometime in 1968 (Botterill, 2007). Today, McDonald's functions beyond 40,000 restaurants in over 200 nations and have one of the world's most extensively recognized brand names. McDonald's sales started hitting around the mark of $58 billion corporation -wide and over $30 billion in the United States alone in 2012 (S&P).

Fundamentally, McDonald’s is presently one of the top companies in the fast food industry. Essentially, meeting it’s market demands and needs is crucial for the survival of this company. Due to it’s commended leadership, innovations, globalization, and expansions, its has remained a part of this specific market. To achieve its success both internally and externally we have to play close attention to it’s financial, marketing techniques, acquisitions, technology, and human resources that are incorporated in everyday operations. In this paper, we will analyze many key components of the McDonald’s corporation as well as their financial statements which contributes to their history of long term success.

The McDonalds Corporation’s strong internal workings also serve as benefits. In 2005, Fortune Magazine listed McDonald's as the "Best Place to Work for Minorities." McDonalds also invests more than $1 billion annually in training its staff, and every year more than 250,000 employees graduate from McDonald's specialized training facility called Hamburger University [4]. McDonalds also offers scholarships and opportunities to earn college credits for their employees who are still in school [5]. Internally McDonalds also has high standards for food safety regulations. While this might not be more to avoid lawsuits than to take care of their customers, McDonalds claims to go above and beyond national regulation to bring its customers a clean and health dining experience [5].

‘McDonald’s is probably the best-known franchised fast food restaurant chain in the world […]. When the first outlet was opened in the US in 1955 and even when the first UK

McDonalds is the largest chain of fast food restaurants that was founded in 1940 in San Bernardino, California by Ray Kroc. The company is currently headquartered in Oak Brook, Illinois. There are 47 million customers served each day in the franchise. The total employees that were recorded in 2008 were 40,000, which are spread all over the world, in 119 countries and territories. McDonalds has expanded into many international markets, and the firm has become the symbol of globalization worldwide (McDonalds, 2009). More than 70% of McDonald’s restaurants are owned and operated by

All throughout the United States, fast food companies rule the streets. Everywhere you look you find a McDonalds or Burgerking and although their foods are filled with greases and fats, we still love them. It’s common knowledge that fast food is ridiculously unhealthy compared to average meals, and yet we still find them spreading across our globe spanning from India to Venezuela. Despite our knowledge of the nutritional value of fast food, it remains popular due to availability, price, speed, and minimum effort.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

McDonald’s, one of the largest and most successful fast food eateries in the world, has been victimised in preparing and selling high calorie foods and beverages. These openly shared opinions have led to McDonald’s upgrading its menu to include healthier alternatives.

McDonald 's, or simply McD, is an American hamburger and fast food restaurant chain. It was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. Today, McDonald 's is the world 's largest restaurant chain, serving approximately 68 million customers daily in 119 countries across approximately 36,615 outlets. A McDonald 's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The McDonald 's Corporation revenues come from the