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Mayor Michael Bloomberg Case Summary

Satisfactory Essays

Question 1: Mayor Michael Bloomberg’s strategy for reducing consumption of sugary drinks in the health code is complex, but not very effective. His plan to change the city’s health code to limit the size of sugary drinks was never going to be fully passed. He also stood by several fairly large drinks with the amount of sugar in each drink represented by sugar cubes.
Question 2: An appeal used by the department of health in the information campaign “Are you pouring on the pounds?” is, “… Shows a table place setting with 10 pounds of liquefied fat raining down on a plate (Swann 104).” Appeals used in the “Cut your portions, cut your risks” were geared towards educating New Yorkers about portion size, and how it links to obesity. The most effective

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