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Mastercard Analysis : Mastercard Inc.

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MasterCard Incorporated is one of the world’s premier credit card processing and money transfer companies in the world. It is the second major payment company in the United States. They focus on making payment transactions safer and beneficial to the society while delivering value through their innovation and execution. MasterCard has three main competitors, Visa at the very top, American Express, and Discover. Visa Inc. has the largest market share of 13.7 percent in the United States with revenue of $12,702 million in 2014. In the same financial year, MasterCard Inc. has recorded total revenue of only $9,473 million and 7.3 percent of total market shares. MasterCard’s SWOT analysis revealed its strength of being the world’s second …show more content…

Competing with international companies is another problem for MasterCard due to different regulations and laws in other countries and regions. Information technology security is another pressing issue for Mastercard; it inhibits the company’s growth, brand image, and potential revenues.
The downfall for MasterCard occurred when they conspiring with Visa to drive up fees while also attempting to monopolize the market. The first solution would be to raise merchants’ fees to gain revenue or work with businesses and banks to come up with a fair and balance fees, and ultimately improve its technologies to further expand into mobile payment and gain in a potential market. The second solution for the company is to think twice before they act; every decision MasterCard Inc. makes is not guaranteed to be legal and ethical which will result in lawsuits against the company. The third solution will be the most costly in that they continue to bend the rules and make unethical decisions, in hopes of not being exposed and pay attorney in the aftermath. Having completed a thorough contextual analysis on MasterCard Inc., it would be in their best interests to maintain high ethical standards to avoid lawsuits and quit conspiring with Visa Inc.

Situation Analysis MasterCard Incorporated is one of the world’s premier credit card processing and

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