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Massage Envy: Executive Summary

Satisfactory Essays

I could successfully operate one of the four franchises without having experience owning a business because a franchise “is generally a proven business model … [and] reduces your risk” (Stricker, 2015, P. 74). Figure 5 demonstrates the four franchises’ market share, revenue, and net worth. Furthermore, I could successfully operate Massage Envy without experience, since Massage Envy has the highest market share and a net worth of $500,000. Although I have no experience in operating a business, “franchisors offer extensive hand-holding” that will allow me to succeed” (“Buying a Business off the Rack”, 2013). Moreover, “name recognition” will allow me to succeed and reduce my risk (Stricker, 2015, P. 74). Also, gaining knowledge by experience and from other franchisors will allow me to succeed. Figure 5. …show more content…

Moreover, Massage Envy will be the best franchise option, since Massage Envy has the highest market share and net worth. Massage Envy will also be the best franchise because I will be able to help others achieve a healthier lifestyle by getting rid of an individual "every day stresses, reduce muscle pain, help alleviate the discomfort of certain ailments or just help restore balance to [an individual's] body and mind" ("New to Massage", 2016, Para. 2). Particularly, I seek to do the following in the upcoming year: 1. Attend a meeting with Massage Envy franchisor. A meeting with Massage Envy franchisor will help me understand the support the franchisor offers. The meeting will also assist me to gather necessary documents to set up the Massage Envy franchise. 2. Speak with other franchisees. Other franchisees will provide information of the franchisor's support and expectations of Massage Envy. Speaking with other franchisees will also assist me to learn from their mistake and increase my chances of being

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