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Martey And Shiflett Virtual Ethnography

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In many disciplines, ethnography serves as a form of understanding a culture through scientific participation. However, in an increasingly technological climate, authors Rosa Martey and Kevin Shiflett analyze how these conventional practices can be used to benefit virtual world research in their study of Second Life. This extension of ethnographic research serves to be fundamental in the communications discipline, since various virtual cultures exist where users, or subjects, spend countless hours in virtual spaces with distinct cultures and communities. This paper will function as a summary analysis for the article “Reconsidering Site and Self: Methodological Frameworks for Virtual-World Research,” identifying the adoption of virtual ethnography as co-beneficial to both the study of ethnography, and the study of online spaces. To begin, the authors introduce their topic by conceptualizing conventional forms of ethnography, including its use of a researcher as a participant-observer in an unknown culture, and practices like interviews, surveys, informants, and settings (Martey and Shiflett, 5). With these developed practices, the authors’ main argument is to show …show more content…

Martey and Shiflett used the ethnographic practice of researcher-participation in the virtual-world they created, however struggled with creating an identity. The authors designed themselves as a tool in the mystery which was found to be transparent, a specific non-player character (NPC) role which was found to be overly involved, and a prop which was found to be too removed (Martey and Shiflett, 16). From the issues above, it is clear that the use of ethnography in virtual spaces is a double-edged sword, with conventional uses being restricted due to fixed settings and participation roles, and virtual studies having skewed results due to the freedom of

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