Organizational Change Using Kotter's 8-Step Approach
Introduction
This study will examine Marks & Spencer, a retailer in the United Kingdom and will utilize the 8-Step approach of Kotter in addressing organizational change. Marks & Spencer has more than 375 stores and 11 million shoppers each week and employs 66,000 workers. The company is one of High Street's best known companies however, Marks & Spencer, for a long time unchallenged, has undergone a chain of management and corporate structure changes due a decline in their sales. (IBM Ltd. 2005)
Company Overview
Marks & Spencer was once a top-of-the-line company in terms of its quality and selection. However, it is reported that the company has become" an out-of-date, uncompetitive blur on the UK stock market. The decline for Marks & Spencer began in the latter part of the 1990s and due to the pressure of a "changing economic demand causing Marks & Spencer to undergo continual business realignment"¦" (IBM, Ltd. 2005, p.1)
Diagnosis
Marks & Spencer had on the business level become too complex and had allowed its core business to be stolen by its rivals. In addition, the Marks & Spencer image was out of date due to being held back by corporate style and identity. Many stores were closed by Marks & Spencer and many jobs were lost. The problem is that Marks & Spencer's management system was ingrained in the company culture and was not able to make necessary adaptations to support a new image.
Kotter's 8 Step Approach
There are many factors that appeal to leaders why organizational change is needed in today’s business to stay competitive. Weiss (2016) noted “Factors such as technology and globalization have made the world far more interconnected” (p. 4). These factors can create more risks and opportunities for organizations to succeed or fail. Change management is inevitable, in order to successfully bring an organization into the twenty-first century, leaders must recognize this, develop plans and successfully execute them to remain relevant in today’s economy. This paper will provide an overview of Discount Tire Co. and diagnose the strength, weaknesses, opportunities and threats and present a plan using Kotter’s eight-step change process and
Marks and Spencer face many ethical issues in their daily activities and these affect the public and their business in different ways.
Mark & Spencer’s was established in 1984 when Michael Marks, a Polish refuge opened a market stall in Leeds, with slogan don’t ask price it’s for a penny. In 1984 Marks went in to a partnership with Thomas Spencer, a former cahier from the wholesale company Dewhirst. Mark & Spencer’s opened their first store in Leeds. Further on 1920 mark and spencer’s start to buy direct from suppliers and open other store in Marble Arch. Mark and spencer’s is the first British retailer to provide pensions, subsidies like health and dental services to their employees. In 1975 mark and spencer’s opens in eastern Europe France and Belgium. Mark and spencer’s have 852 stores in United Kingdom and also working in other countries. After 2002 mark and spacer’s start losing their market shares as compare to other retailers like Next, Primark, River Island and Miss Selfridge they are the top retailers in United Kingdom. This report consists on different parts Market shares of mark & spencer’s, why mark and spencer’s losing their market shares, pestle analysis, Swot analysis, market segmentation, conclusion and references.
Part A of this report examines the resources and capabilities of Marks & Spencer (M&S) up to the mid 1990's and how they lead to creating a superior competitive advantage (CA) over all competitors.
The parent company’s, Wal-Mart’ strategy involved opening up non-food sales areas for its clothing brands, ‘George’. This lead to an increase in profit of 25% in non-food sales, which was unachievable by their competitors due to the shortage of space on their premises. As well as clothing Asda has started to expand into services such as pharmacy, holiday, optical and car rental services at very competitive rates never offered previously on the UK market. With high expectations for the following year Asda focused on increasing their discount clothing line even targeting Matalan to have a higher turnover. However they fell short of hitting their target twice in the same year, which was a ‘wake-up call’ for Wal-Mart showing that a different strategy will be needed and not everything that works in the US will work in other countries.
(2015). Using kotter's eight stage process to manage an organisational change program: Presentation and practice. Systemic Practice and Action Research, 28(1), 51-66. doi:http://dx.doi.org.lopes.idm.oclc.org/10.1007/s11213-014-9317-0
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