Marketing Techniques For London And Iceland

A private sector is usually composed of organisations which are privately owned and not part of a government; whereas a public sector is composed of organisations that are owned by the government and voluntary sectors are composed of individuals of who seek help in charitable activities. Private sectors include corporations such as partnerships and charities, like the voluntary sectors, and the public sectors include corporations such as federal, provincial, state or municipal governments. An example of a private sector is a retail store or credit unions, and example of a public sector is an educational or

The private sector is comprised of companies run by individuals for a profit; some examples of this are sole traders- exclusive owners of a business, a limited company, a partnership or a public limited company. The public sector is where all of the government run services fall into, like the NHS or policing services. The voluntary sector are non-profit, non-governmental charities that benefit the public, examples of this are charities such as the NSPCC and Age Concern.

Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.

In Understanding and Managing Public organizations, Hal G. Rainey states, “Blurring of the sectors” (Rainey,2014, pg. 57). Rainey basically says that private, public and nonprofit organizations are interweaved. Many public agencies are similar to private agencies. Private, public organizations provide services and goods within the United States and around the world. These agencies are mostly owned and operated by the government or public sector. These public sectors or government agencies provide loans to college students, people who want to buy a home, and farmers who own farms and banks. These organizations are owned and guided by the government.They operated as a private sector and as a result they generate their own revenue. Rainey

Public sectors are government controlled services that provide for both basic and essential needs of the general community. The content of government sectors varies between countries, however in most countries these include Police, Health care, Fire brigade, Military, Public transport etc. (PrivacySense.net, 2014).

Direct marketing is a vital part of many organisation's core business plan, consumer data, collected and held on in an information storage system, can steer a company's operational practice. (Tapp, 2008) A solid marketing strategy will use consumers and existing customers as a basis, and then critically examine the organisation from this angle to internal business. For this paper, Gap 360 Ltd has been selected as a case study. Gap 360 Ltd is a company which focuses on the gap year travel industry, their strategic aim is to become the leading brand in the UK gap year travel market. However, this aim cannot be achieved without thoroughly comprehending their position, relative to three environmental forces through a

In this assignment I will be describing how marketing techniques are used to market products in two organisations. The organisations I have selected are Tesco and Virgin Group.

Marketing is ‘the management process of anticipating, identifying and satisfying customer requirements profitably’ (CIM, 2011). Almost any company has to

A public sector business is a business that usually composed of organisations that are owned and operated by the government (PrivacySense2015).

Private organization: The private organization is made by the citizens who are not confidentially spoken for contained within the government for generating profits for their personal. The businesses are privately own by some of or one citizens and after operating these businesses are known as a small business. As like Ledbury, it is one kind of private business or organization because of owning it privately and activities for making profits. These types of organization are carrying out the payments for employees.

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

Private Sector Organizations: Private Sector Organizations operated and owned by the private individual instead of government and usually aimed to make profit for its shareholders. Around the world the most business activities are in private sectors. Some of the well – known private sectors organizations are: Coca-Cola, Google, and Amazon.

The public sector is the part of government. The composition of the public sector varies by country, but in most countries the public sector includes such services as the military, police, infrastructure (public roads, bridges, tunnels, water supply, sewers, electrical grids, telecommunications. The public sector might provide services that a non-payer cannot be excluded from (such as street lighting), services which benefit all of society rather than just the individual who uses the service. (wikipedia, Public sector, 2017)

The Marketing Concept The marketing concept has evolved over the last years, marketing reflects to a key approach to doing business. An organisations objective is to make profit, to do this they have to consider the marketing concept, in order to satisfy customers. For an organisation to be successful should divert its attention away from particular products and towards the interest of the customers. Customers changing their needs and wants influence an organisations strategies and plans. Meeting customer’s needs is the main key in marketing.

The most basic distinction between public and private organizations is that the political community own public agencies whereas ownership of private organizations belongs to entrepreneurs or shareholders.