Marketing Strategies Of An American Clothing Brand Company

The brand discussed in this report is Lululemon Athletica Inc. The brand is an athletic apparel retailer, whose main objective is building a community with a healthy lifestyle. Lululemon’s target market is middle/upper class 30-year-old woman. The brand is positioned as a premium high fashion brand for the athletic community. Some of Lululemon’s main competitors include Nike, Under Armour and Gap.

Promotion- They promotes their deals and menu on television and on social websites like facebook and YouTube.

When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact

Market players generally have a wide variety of potential customers, which considerably weakens buyer power. Although consumers in this industry may be loyal to particular brands or chains, loyalty to retailer brands is arguably less important than competitive pricing. Many supermarkets run rewards programs for frequent shoppers, such as Tesco’s ‘Clubcard’, and these schemes can help companies retain customers and reduce buyer power.

Fashion Range Co. is a clothing retail company in Canada that offers great quality clothing for teenagers and adults. We are small independent company that compasses of 80-100 employees stretching across Canada making environmentally friendly materials for our fashion trend clothes while emphasizing the importance of sustainability. Our fashion trend is more demographically targeting young men & women aged 13 to 45. Our customers are part of a generation constantly looking for that next best thing. Our stores are mainly located inside shopping malls for our customers to best reach and online store at www.fashion-range.com. With a focus on the latest fashion trends, our customers can be confident in knowing they’ll receive

For 50 years, Ralph Lauren 's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. However, in 2015, they reported a 5.3% drop in revenue from June 2014 to June 2015 (O 'Brien, 2015), and since then, the shares began a downward trend.

This is getting a coupon just in a different, better way. For instance, some stores are rewarding the honest 99 percent of customers who return items with special offers. Say a 20 percent discount or $10 off a specific item. In paragraph thirteen of the same article, the author states “ ...allows the retailer to keep you on the store’s network, which can also detect when you search other online sellers for lower prices.” When being connected to the store customers can get better deals on certain items. For example, if a customer checks prices online while they're in the store, they might get messages that the store will match the lower prices they

Preliminary Assignment: NEXT-DAY AIR SERVICES This case study is referenced throughout the recommended course text “Business Data Communications” (Fitzgerald, J. and Dennis, A.; 10ed Wiley International Student Version). It concerns a fictitious firm, Next-Day Air Service (NDAS). The questions posed do not have one unique solution. There are too many options when dealing with LANs, WANs, MANs, BNs and the Internet, so a realistic network design and development problem can have several workable answers. The purpose of the preliminary assignment is to introduce students to the kinds of problems confronting those introducing ecommerce infrastructures in business situations. As with any real-life problem with ambiguities or unresolved

Multiple targeted promotion is used to lure customers. For example Single Use Promotion code (SUPC) is used specifically to target customers based on activity like abandoned cart, checkout drop, product view, customer review lookup etc.,

The global apparel chain had been categorized as a typical example of a buyer-driven global chain. The Chain is operating independently and is responsible for its own strategy, product design, sourcing and manufacturing, distribution, image, personnel, and financial results. Zara was the largest and most internationalized chain of Inditex, which is its owner, and on account being a better established chain it expanded into neighbouring markets (Z8). Zara played the lead role in increasing the share of Inditex’s sales accounted for by international operations and it continued to be the principal driver of the group’s growth despite the expected slight drop in the share of the group’s total sales (Z9). Zara will be analysed based on strategic capability, core competences and assets routines and values criteria, predominantly on resource-based view. The resource-based view can be described as the competitive advantage of an organization explained by the uniqueness of its capabilities (Johnson, Scholes, Whittington, 2005). In addition to this, by that the firms are recognized as internally heterogeneous and possess exclusive masses of resources (McGee, Thomas, Wilson, 2010). Furthermore, the resource-based view emphasizes the internal capabilities of the organization in formulation strategy to achieve a sustainable competitive advantage in its markets and industries (Henry, 2011).

PROVIDE custom services such as in-store workshops and personalized promotions so that customers are retained to generate repeat purchases and make referrals.

promotion tools, and a catalog of all of the products. Once you are a member you get an

Target Corporation has recognized itself as one of the top retailers in the United States market on the basis of excellent service quality, customer experiences, operational excellence, strong financial position, and a wide array of product offerings. Through its high degree of service orientation at physical outlets and adoption of fair business practices, Target Corporation has become the most distinctive retailer in the eyes of its potential customers. Being one of the top-notch retailers in the United States, Target Corporation has to carefully strategize on its business operations and marketing tactics so as to keep itself in the row of competitive brands of the industry.

They are using TV, Social Media, Internet to get popular and known in people. They also launch many advertising campaign and introduces their different promotional offer to the customers.

The world of online retailing is changing dramatically as we know it. Just a few years ago, the notion of a flash sale or travel auction site had not even been fully developed. Yet, today such business activities are promising way to move otherwise slow moving products and generate additional revenue with add-on sales after luring consumers to the website looking for amazing travel deals. Flight Centre is now looking to enter this new environment in hopes of generating quick sales and providing consumers with the massive discounts that they expect nowadays.