Contents Introduction 3 Objectives 3 Ansoff Matrix 4 Assumptions/Barrier to entry 5 Porters five forces model 6 Marketing Mix 7 Key problems, which may make implementation, plan difficult 10 Conclusion/Recommendation 11 Bibliography 12 Appendices 14 1 Introduction Southern Shoe Company was a manufacturer of ladies wide-fitting, non-fashionable, plastic shoes in July 1991. Their recent sales had fluctuated quite aggressively in a market that had demonstrated a very high level of bankruptcies amongst manufacturers. The company did not really know what …show more content…
Moving away from what you are selling to providing something new. Assumption/Barrier to entry Barriers to entry are anything that makes it difficult for a new entrant to break into a market. They make companies already in the market more valuable as they reduce the risk of new competition. Jobber, D. (2001) p202 believes that "for companies considering entering a new market segment there may be substantial entry barriers that reduce its attractiveness. Barriers can take the form of high marketing expenditure necessary to compete, patents or high switching costs for customers. However if a company judges that it can afford or overcome barriers to entry, their existence may raise segment attractiveness if the company judges that the barriers will deter new rivals from entering". Porters fives forces model Porters fives forces model is used to analyse a particular environment of an industry. This model could be looked at to see if there are any barriers to entry in the shoe market for Southern Shoe Company. (See Fig 5) There are many barriers to entry preventing new entrants from capturing market share. A large capital investment is required for new firms to open shoe factories and conduct research and design to create a popular brand or image. The capital requirements can be a high entry barrier to a new firm to the industry. Access to shoe distribution channels is a moderate barrier to entry. This all depends on the status of the
The barriers a Business must deal with, such as competitors, substitutes, customers, supplier, etc are often referred to as:
Threat to new entrants: There is no barrier to entry in this industry but it might be difficult for newcomers to compete against existing well establishing companies.
Keep the Status quo. As they are already doing, they just need to keep finding more distributors and increase manufacturing either by finding factories to make the shoes, or improving the existing machinery used to make the shoes
Factors that can limit the threat of new entrants are known as barriers to entry. In this case barriers to entry are low because: there is no government intervention to prevent businesses from entering the industry, resources are abundant, and customers’ switching costs are low as well as fixed costs to start this type of business.
The shoe market is completely governed by competition. There are no monopolies or any other rules defining the pricing here.
Barriers to Entry: The entry barriers in the market are relatively low, making it easy to access. However, as the market is saturated it could be unlikely for new companies to decide to start new enterprises in this field.
Both potential and existing competitors influence average industry profitability. The threat of new entrants is usually based on the market entry barriers. They can take diverse forms and are used to prevent an influx of firms into an industry whenever profits, adjusted for the cost of capital, rise above zero. In contrast, entry barriers exist whenever it is difficult or not economically feasible for an outsider to replicate the incumbents’ position (Porter, 1980b; Sanderson, 1998) The most common forms of entry barriers, except intrinsic physical or legal obstacles, are as follows:
The Sacred Realm is a theme of art that involves the concept of aspects that cannot be seen but can only be brought to existence through faith by viewing a piece of art work. This faith is usually in form of a sacred realm. It’s vital to understand that this theme cannot be viewed by the naked eye. For instance, the religious images in the visual art are employed to bring about the opinions and beliefs of the individuals who are in faith of the specific religion and this is reached by provision of abstract ideas with images thru the work of art. Therefore, the Sacred Realm theme of art explains in a virtual way the reason and purpose behind the existence of certain aspects of nature such as religion
As one of the leading companies in the athletic shoe industry, Debel has experienced success in many areas. Debel has thus far successfully differentiated themselves from other competitors. Many players in the industry seemingly began with a strategy of differentiation but suffered from tunnel vision and focused mainly on the quality of shoes being produced. To combat other differentiation focused companies in the market place, Debel has invested in not only producing high quality shoes, but also a wide range of model for consumers to choose from (488), two celebrity endorsements (Oprah Letterman and LaBron Game), and traditional marketing and retailer support. The financial outcomes of Debel’s decisions will be discussed in the following text.
Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.
Market analysis C & J Clarks LtdCONTENTSEXECUTIVE SUMMARY1.INTRODUCTION2.COMPANY HISTORY AND PROFILE2.1C&J Clark2.2History2.3Manufacturing2.4Range of Shoes2.5 K Shoes3.MARKET ANALYSISA. MICRO ENVIRONMENT3.1 Market Data3.2Competition3.3Consumer demandB. MACRO ENVIRONMENT3.4Political3.5Social3.6Technological3.7Economic4.SWOT ANALYSIS5.IDENTIFICATIONS OF STRATEGIC ALTERNATIVES6.RECOMMENDATIONS6.1Short Term6.2Medium Term6.3Long TermEXECUTIVE SUMMARYI have been asked by C & J Clark Limited (Clarks) to prepare a report which would include a market analysis of the UK footwear industry and to propose a number of strategic recommendations which would ensure that Clarks secures its short, medium and long term future as the market leader in the shoe
The threat of new entrants in the athletic shoe industry is very weak. Currently the market is dominated by three major competitors, and
In the reading “The Way of Reason” Aristotle tries to define the good that is within mankind. He moves through a variety of exercises that narrow down and simplify the ideas that man is inherently good and that his tendency for it is deliberate and pre-destined. He looks at different activities, then breaks them down and finds the part that leads toward the final happiness. He feels that if man is truly good within his soul that he will be happy. Not necessarily happy as joyful, but, more like content or satisfied.
Our approach to developing a market-entry strategy follows a structured process, based on in-depth understanding of all aspects that feed into a commercial launch.
Threat of New Entry: Overall there is not a great barrier to new entry but because of the stiff competition at the top new entrants have had struggles.