1. Executive Summary
• The present project was developed under the Business & Management course and its main goal is to create a marketing plan for a fictitious company: Al Raisi Oil Exploration Company (AROEC).
• Al Raisi Oil Exploration Company (AROEC) is a new private oil company solely operating in United Arab Emirates (UAE), Abu Dhabi. Its business is concerned only with Hydrocarbon exploration. Hydrocarbon exploration is the search by petroleum geologists and geophysicists for hydrocarbon deposits beneath the Earth's surface, such as oil and natural gas. AROEC’s mission is to provide to our customer opportunities to grow, and its vision is to become the market leader in providing innovative solutions and new technology for Oil and Gas industry in UAE.
• Operating in the UAE, AROEC needs to be aware of the recent requirements set by the government according to the new plan for oil production presented in 2013. Specifically, the UAE government has set a new plan to increase oil production until 2017 [11] and this compels AROEC to be prepared to fulfill this challenge through having cutting edge technology that makes their services more efficient. As a new company in the UAE market, AROEC is looking for attract customers. Since AROEC is placed in UAE, the only possible customer is Abu Dhabi National Oil Company (ADNOC).
• In order to attract ADNOC attention, AROEC needs to analyze its only competitor: The Abu Dhabi Company for Onshore Oil Operations (ADCO). ADCO is a
The oil and gas business is highly competitive in the exploration for and acquisitions of reserves, the acquisition of oil and gas leases, equipment and personnel required to find and produce reserves, and in the gathering and marketing of oil, gas, and natural gas liquids. The competitors include national oil companies, major integrated oil and gas companies, other independent oil and gas companies, and participants in other industries supplying energy and fuel to industrial, commercial, and individual consumers.
ExxonMobil is identified as one of the world’s leading oil and gas businesses. It manages market commodities and means countrywide. ExxonMobil is entail in “marketing, gas, and oil exploration, transportation and production in roughly 200 nations” (ExxonMobil, 2015). This company furnishes assistance and products under label names such as “Mobil, Esso, and Exxon. ExxonMobil is known as one of the biggest oil industrial installation where a substance is refined in the nation” (ExxonMobil, 2015). This essay discusses ExxonMobil’s strategic initiative from
You will also read about the Company’s advertising strategy and how this approach will bring into line the Company’s marketing goals. It will be determined how effectively the advertising will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the best marketing research approach used to measure customer satisfaction with the Company’s product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing management.
Their strength is that they have one of the leading market positions in engineering services and the provision of infrastructure to the upstream surface in the mining oil sands sector. This business is in Calgary, Canada as one of the market leaders in engineering services and the mining oil sands sector (AMEC Company Information, 2017). AMEC has established a resilient presence in projects in comparison with its competitors; the broad variety of service focus helps reduce risk. Another asset is their strong service clientele, including many oil companies and US forces, which enhances AMEC’s brand image. One of the limitations of AMEC is their weak presence in downstream operations denying them it the opportunity to gain market share in this sector. Lastly, a disadvantage is that the company generated most of its total revenues from the European and the American
Within no doubt that oil and gas are the most vital components of our daily life, this industry is currently experiencing its transformative periods. There are a lot of changes that would bring both opportunity and threat to oil and gas industry in the future. The oil and gas market showed a not optimistic trend during the past year, according to England (2015), during 2015, the overall cash flow keep diminishing and the situation also become weaker than before. The main competitors of Exxon Mobil Corporation are Royal Dutch Shell, Chevron Corporation and BP.
This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix, 2011).
In 2014, SeaDrill’s limited 4 largest customers represented 56% of revenue, a 7% rise compared with 2012. According to the 2014 annual report of Seadrill Limited, 5 largest customers of the company account for approximately 63% of future contracted revenues (backlog). Due to the adverse economic conditions and SeaDrill’s limited customer base, SeaDrill’s clients are in position to negotiate better deals, which may include rights to terminate, repudiate or suspend their drilling contracts. For instance, Rosneft recently terminated the contract with NADL for the West Navigator, prior to commencement, and the remaining contracts between NADL and Rosneft are at significant risk of termination. In addition, SeaDrill was recently unable to conclude execution of contract extensions for the drilling units West Taurus and West Eminence in Brazil after the approval of such extensions by
The company employs numerous petroleum engineers who examine geological samples to determine if there are oil & gas properties to be developed and produced around the world. They concentrate their efforts in areas that are known hot spots and actively search for new areas around the world as they try to gain a first mover advantage in a new oil region. They strive to operate successfully through strong leadership, talented employees, and cutting edge technology, as well as working collaboratively with their stakeholders (Nexen).
The year is 1984 and Darryl Hunt has just been sentenced a life in prison for the alleged rape and slaughter of Deborah Sykes. In 2004, he was set free after nearly 20 years behind bars because he was wrongly convicted based off false eye witness testimonies given during the trial (Blau, 2016). There was no physical evidence that connected him to the crime, yet, but based on the eye witness testimonies he was sentenced to a life behind bars for a crime he never committed. A somewhat similar scenario plays out in the film 12 Angry Men, when a jury is forced to deliberate on a life or death sentence for a boy who allegedly killed his own father. While this case has the evidence stacked against the accused boy, a lone member of the jury is not convinced and takes it upon himself to play devil’s advocate on behalf of the boy in the hopes of saving him from certain death. This becomes a high stakes battle of wits, when the juror meets opposition from the eleven other members of the jury, and is forced to bring the other jurors in opposition of the prosecution’s case against the boy.
Chevron is a world-renowned company that is a leader in the development of energy resources that help drive human progression. The ability to meet the needs of ever-expanding energy consumption is what makes Chevron an innovative and market leading company. When people think of Chevron many think of “Big Oil”, when in fact, its business strategy is very complex and entails:
The candidate was punctual, dressed in smart business wear and came across friendly and confident. Anne’s vocabulary and delivery displayed a sound understanding of the English language.
The article Use of Death Penalty by J.S. Mill brings up many arguments about why the death penalty should exist. Mill was strongly opposed to the idea of not having the death penalty and wrote this article when the British Parliament was going to ban it. He makes several arguments about the benefits and repercussions of having the death penalty. After reading them further, I believe that death penalty should be allowed, but there should be strict guidelines as to when it is used.
Founded in 1953, Petrobras is Brazil’s state-controlled oil company. Petrobras is one of the global leaders in oil and gas production and employs over 80,000 people in 18 countries. Moreover, Petrobras is the world leader in terms of oil exploration and production in deep and ultradeep waters. As 90% of their reserves are located in ultra deep water, the company is known to be a pioneer in the development of technologies in this sector. The company’s portfolio has a total of 361 fields of oil and natural gas. 351 fields under concession agreements and 10 fields under assignment agreements.
Another study was performed to identify the requirements necessary to mitigate the risk, and the study led the Front End Engineering Design (FEED) of this Project. An EPC package was subsequently prepared by ADMA-OPCO and floated for competitive bidding. NPCC negotiates jobs for ADMA-OPCO and ADGAS on Das Island and rarely bids for such jobs on competitive basis, since small competitors having a better commercial edge are normally invited to bid. However, NPCC took the strategic
The purpose of this assignment is to do research on implementing new marketing plan in order to improve the effectiveness and efficiency of the business performance. The observation will closely examine each step of preparing actionable marketing plan. Particularly, the research will go through analyzing different aspects relating to marketing until the implementation and control. In this assignment, the process of creating and implementing the marketing plan will be discussed by giving a practical example of the Uzbekistan based retail store chains “ARTEL”.