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Marketing Plan Of A New Product

Decent Essays

a) We didn’t have enough resource

(b) For resource constraints we depended on secondary data.

(1.5) Methodology:

Only secondary data is used in this report. Secondary data are collected from the websites & books.

2.0Historical Background

It’s not too far, about one month ago we six friends were gossiping in our university. We were talking about our new term paper of marketing course. We were discussing what our topic should be. All of us gave so many ideas about our term paper objective, “Marketing Plan of a New Product”. Suddenly one of us invent the idea to production of “Date Palm Juice” in a new format which no one ever seen. All of us support the idea and it’s really nice.

After that day we started our research on this project from 22 February, 2012. We got our honorable faculty as our advisor and also as our mentor.

This business was also tried by a local organization at Magura Upazilla. But they cannot continue as a budget shortage. But after finishing this research, we have found that, we have huge opportunities to success.

Then we have started our research more deeply along 1.5 months. After that, we found that in future we can gain the success with the help of our strong marketing plan

3.0Current Market Situation

Situational Analysis

Current Situation - Macro environment

Economic Analysis:

Economic factor can affect the consumption of juice. When there is economic crisis allover the world people buy their basic need products such as food, cloths etc.

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