Marketing Plan MKT 421

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

The threat from substitute products is low as there are not too many substitute products available. The price of QWell Air Purifiers is competitive and the quality is differentiated and better from other products of the same classification in the market.

The four advertisements chosen represented separate, and distinctive, themes. The first advertisement, for anti-wrinkle cream, utilized a bandwagon approach and a sense of the ideal retirement life. The second advertisement, for hygiene experts, suggests utilizing the fear of uncleanliness to sell the services. The third advertisement, for Camel cigarettes, brought a sense of nostalgia as I remembered spending time, as a child, with my oldest brother prior to his passing. To summarize, it embodied the ideal picture of a manly outdoorsman. The fourth, and final, advertisement focused on food and choices. Specifically, one pizza offered two distinctly unique flavors.

Telstra target services are based on customer needs. “A customer needs refer to the needs the product type is able satisfy for the customer” (McGuiggan & Quester, 2007, p.176). These customer needs of Telstra are classified as below (Telstra Annual Report, 2005, p.15):

Comcast is now a nationally recognized name, but before Comcast became an empire, it was a small cable station with 1200 subscribers in Tupelo, Mississippi. Ralph Roberts bought the small cable station 1963 during a poker game with some friends. Throughout the years, Comcast has been able to grow and expand with the new technological developments and consumer appetite. Comcast has branched out from cable and entered the high-speed internet provider market, the telephone communications service as well as the home security surveillance. The company has utilized strategies to increase their growth and reinforce their recognized brand name, by providing customers more for their money, corporate social responsibility and acquiring and merging

operators in the United States. The company’s cable systems passed roughly 48.5 million homes and

The company selected is Comcast Corporation. This is a diversified mass media company headquartered at Philadelphia, Pennsylvania. It is the world 's largest broadcasting and Cable Company in terms of revenue. The generic strategy being followed by Comcast Corporation is differentiation. It provides high quality service which is unique. It also develops, produces, markets, and distributes content through unmatched breadth of media platforms.

The case study analysis the merger of Comcast and AT&T broadband and the factors that lead to it. The state of cable industry from 1996 is significant as the Telecom act opened new frontiers for wireless and cable companies which were now vying marketplace in both markets.

Comcast would need to create an app that would work on devices and streaming platforms. This will involve many departments within the company. Comcast would need to reevaluate their budget to handle more time for the design of this app. By utilizing engineering and R&D, their time would need to be shifted to this project.

Best-cost provider strategy permits companies to aim squarely at the sometimes great mass of value-conscious buyers looking

Frontier Communications Corporation formerly known as Citizens Communications Company was originally founded as a utilities company in 1935; providing electric power, gas, and telephone services. Frontier operated under the Citizens name until 2008 when it was formally changed. Frontier Communications Corporation currently is headquartered in Connecticut, and provides internet, phone, digital security products, video and satellite TV through a partnership with DISH network; to residents and business in 28 states. Some of those products include identify protection, cloud sharing and backup, voice over internet protocols, fiber optics and copper-based broadband products. Frontier has over 13 million customers which include business and residential telephone, broadband internet and video subscribers. Frontier has a workforce of approximately 17,400 employees based solely in the United States.

Last week, Verizon Communications Inc sold off about a quarter of its wireline telephone and Internet operations (WSJ). The company sold its assets to Frontier Communication Corp, a regional telephone company, for $10.5 billion, and the deal leaded Verizon to exit the wireline phone service market in Texas, California and Florida. Also, in order to withdraw from the local wireline phone service market completely, Verizon left millions of FiOS customers who the company spent around $23 billion and 10 years to develop. These customers are roughly 1.6 million fewer FiOS internet subscribers who are about 24% of the company’s total, and around 1.2 million fewer FiOS video customers who are about

Information marketing is very important in this modem market, because it can change the customer perception of the products or services.

The main purpose of the revenue that Ace Cable Company has is to bring in new clients while maintaining existing ones. When looking into the problem of clients canceling their service with Ace Cable one of the first items to consider is the customer paying for something he or she prefers and is the customer paying for something he or she does not want? Other forms of the issue would be how to bring in new clients, what types of service can Ace Cable offer to new and existing clients, and to find the root cause to the clients who do drop their service. With pertaining questions to the existing customers as

|Comprehensives of blueprint (lines labeled, arrows depict flow of activity on customer and | | |