Executive Summary
Current Situation
A The Internal environment
Our mission is to provide salon inspired hair care products that have the quality of our higher end competitors at a lower price.
We are currently projected for a loss in for our current fiscal year ending 12/31/15. Our goal is to significantly turn the company’s profits around and to break even by the year ending 12/31/17. This would be done by having the goal of producing a profit each of the following years to offset our project loss. We sell our product through two channels. The first channel is selling to wholesalers who turn around and sell to retailers both marking the price up. The second is through our website where we sell directly to the customer. Selling to wholesalers is our main product distribution point.
1. Review of marketing goals and objectives
The mission of the company is to make sure that it provides the hair care products with all the quality so that the customers could get them within a reasonable price as compared to the competitors serving the market with the same products.
The company has been facing loss for the current fiscal year, but now its target is to make sure that the company gets all the profit for the services that it renders to its customers. Salon Selective is trying its best to enlarge its business to fetch more and more customers from all around the world so that everyone could benefit of it.
We want the health of our customers and we care about them with our
“We are completely obsessed with our customer! We know her well and listen to everything she has to say. We always give her what she wants and surprise her with more than she expected. We never stop thinking about her, selecting only relevant fashion that she can afford. And we never take for granted that she considers our brand her destination
3. VISION: Cocoa delights will become a national retail brand within next five years that satisfies our customers with a range of unique, high quality dark chocolate, as well as providing exceptional customer service from our highly skilled and dedicated staff.
Target Corporation company was first established in the year 1902 by an American known as George Dayton. The company was first called the Dayton Dry Goods and later in the year 1962 its name was changed to Dayton-Hudson to suite some interested parties. Moving onto the year 2000 , the name was finally and permanently made to be The Target Corporation and has since then not been changed. This company is a public company majorly retailing having a major base in Target Plaza North and Target Plaza which is South Minneapolis, Minnesota , in the United States. The target company is a US based company that is the second biggest retailing company in the United States. It was established by George Dayton who had the establishment of its headquarters in Minneapolis. It opened its first store in Roseville that is in Minnesota in 1962. The primary company had a name of Dayton-Hudson Corporation, and this took place after joining with J.L. Hudson Company in the year 1969.It had some ownership in various departments such as Dayton 's, Mervyn 's, Hudson 's and lastly Marshall Fields 's. The Target (Basil, 2009).
Target Corporation is the fourth main retailer in the United States, functioning 1,556 stores in 47 states. Previously Dayton Hudson Corporation, Target has three chief retail sections: Target Stores, Mervyn 's, in addition Marshall Field 's. Target Stores is the number two markdown store in the nation, trailing only Wal-Mart Stores, Inc., and has eminent itself from its contestants through contribution expensive, fashion-conscious products at reasonable prices. The 1,225 Target stores, which are situated in 47 states, produced 84 percent of Target 's financial 2002 profits. Encompassed in this store total are Target Greatland units, which are much bigger than the distinctive Target, be around 145,000 square feet against 126,000 square feet; as well as SuperTarget outlets, which are collective concession/grocery stores, be more or less 175,000 square feet. Producing 9 percent of 2002 incomes were Mervyn 's 267 stores placed in 14 states, mainly in the West, Southwest, and Midwest (exactly Minnesota also Michigan). Based in the San Francisco Bay area, Mervyn 's places itself as a cable of temperately assessed, family friendly, district subdivision materials. Target Corporation 's full-service section store section, sponsor of 6 percent of sales, is today united below the Marshall Field 's banner. The 62 Marshall Field 's stores are sited in eight states in the upper Midwest, with the majority originate inside three urban zones: Minneapolis, Chicago, and Detroit. Target
At C.T. Hair and Nail Salon we are dedicated to providing excellent service, using our skills to satisfy the customers and excelling at making sure our customers are well taken care of and would want to come back. We value quality over quantity. We have “around the world” services here at your fingertips. Our Stylists and technicians are from very different ethnicities and provide a wide variety of skills. We are more of a family than co-workers. We build bonds with our customers and make them feel at home. While getting dolled up, we provide our customers another necessity. A high scale environment with services at an affordable price.
It might interest us to know that they market other devices in the internet that should give more significant benefits when it comes to restoring the physical appearance and health of the hair.
The main target market for the company is people of 15 and over years of the age, who represent healthy and luxurious lifestyle, and appreciate high quality product. Such people are mostly representatives of business who loves take care of their health and body: regular work out in gym, yoga, SPA, aroma therapies etc. Those people demonstrate elegant style in everything, starting from a coffee what they drink and finishing a shampoo or hand lotion what they use. Bright example of such group of customers can be those who prefer Starbucks coffee to Tim Horton’s one.
Renting Beauty made it more affordable for women to wear high-end fashions, it rapidly moves into our next phase of growth, we will continue to attract leaders who can scale the firm in this next phase. The well capitalized will support the company's growth and continues to deliver on our financial objectives. By increasing awareness by 50% within a 14-week period, and Increasing customers confidence in the brand by 45% within a 14-week period.
I always shopped for the best deals on products for resale, and now took bigger risks buying larger deals for my home salon, placing the overflow of products onto Hair Drama’s shelves.
They hope to become the most innovative and responsive brand within their market without compromising their values that make them who they are. They strive to commit to providing top quality products at affordable prices,
The job of a hairstylist is to create, develop, and enhance client’s personal appearance. However, it is not all about beauty, you have to be able to interact good with the costumers. Being a hairdresser, your job is to shampoo, cut, colour, and style a client’s hair. While you do all this, it is your duty to advertise some products and recommend what
We respect our customers and hence we struggle to only offer quality products. All the products that we sell are going through a rigorous inspection that is conducted by our suppliers, prior to being introduced for sale on the market.
Natural and Free has become one of the top leading companies in organic and non-GMO hair care sector. Our company prides itself on a variety of hair products that all different ethnicities can you use. We have identified three types of cost qualities we should follow to maintain our reputation. In order to keep our company growing in this competitive industry and keep our customers satisfied with our products, we must implement these quality considerations. The three types of cost of quality that we are considering are prevention costs, appraisal costs, and failure costs (Internal and External). I will define in detail each costs as well as provide examples of how these costs will guarantee our products to be safe and maintain the company values.
When looking to take advantage of the best hair care products to support your hairstyle and health, there are an incredible number of possibilities available to you. The difficulty several people discover when trying to find the best product for their hair, is that every hair product makes the bold claim of providing the best results. This oversaturation of self proclaimed high-quality products makes it hard for a client to know what to look for when it comes to improving their hair health and styling opportunities.